Why Blogging is Essential | SEMNE
 

Why Blogging is Essential

Where: Crowne Plaza Nashua, NH
When: May 1, 2008 from 6:30PM-9:00PM
Speaker: Ted Demopoulos, Principal of Demopoulos Associates
Cost: Free to SEMNE Members and $49 for non-members
This event is in the past, hope you enjoyed it!

Join SEMNE in May as we make the rounds of New England and land in New Hampshire for an evening of networking and learning. Guest speaker, Ted Demopoulos, will explain to SEMNE members and non-members alike why blogging is essential and how to sell blogging to their CEO and/or their clients.

Adding a Blog to the Mix!

Blogging is an essential tool to add to your arsenal; however, not all blogs are effective. Even if adding blogs to your mix seems like a no-brainer, you may need to justify the decision to your CEO or the client who’s writing the check and show them exactly why blogging is indeed essential.

In this talk we discuss:

  • What are the characteristics of the most successful blogs?
  • What distinguishes the successful from unsuccessful blogs?
  • How to present the case for blogs and other social media to management.
  • How to handle the Return On Investment (ROI) issue.
  • How to present ‘baby steps’ to management; simple measures that show results.

Ted Demopoluos

Ted Demopoulos’ professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a “textbook failure” of a software startup, and has advised several other startups. He is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business. Ted conducts Leadership and Information Security Bootcamps for The SANS Institute, and is the principal of Demopoulos Associates, a consulting organization specializing in information security and new media.