Have you ever noticed that most text ads on Google look similar—and often have the same kind of messaging? Why is that? And is there a better, more effective, way of doing things?

In her presentation, Pauline Jakober will share a case study on text ad messaging that was conducted by her team at Group Twenty Seven. Working closely with a client, the team tested common assumptions about text ad content.  They determined which factors had a positive impact on performance and which had the opposite or negligible effect—with some surprising results.

In addition, Pauline will walk through recent changes to AdWords text ad structure, Expanded Text Ads.  She will provide practical tips for creating and leveraging them.

Why Are AdWords Text Ads All the Same?
Hosted by Harris Web Works
Admission: Free for dues paying SEMNE members, $49 for non-members, startups BOGO, Free for students.
Wednesday, Nov 2, 2016
6:30 – 7:30 pm Reception with food and refreshments
7:30 – 9:00 pm Presentation and Q&A
The Grove, 760 Chapel St, New Haven, CT telephone: (203) 654-9675

Pauline Jakober is founder of Group Twenty Seven. As director of PPC, Pauline oversees online advertising strategy and implementation for each client Group Twenty Seven serves. In her role, Pauline leads the strategic planning for client accounts throughout the duration of the relationship.  Pauline brings with her 15 years of marketing experience that spans disciplines with an expertise in paid search. Her professional experience is rooted in traditional marketing communications, and evolved to the digital medium in the early years of Web marketing.