On June 26, 2012 our speaker is Jonathan Hochman of Hochman Consultants. He will present an expanded version of his talk on website speed optimization from SMX Advanced Seattle.
Good service requires you to respond promptly to customers, whether in person, by phone, by email, or through your web server. Google has started using page load speed as a ranking signal. Studies how shown that a one second increase in load time results in a 17% loss of conversions. Other studies have identified speed as the single most critical factor for e-commerce conversion. There are lots of changes you could make to your website, but none of them are as risk-free as increasing speed. Some like yellow, some like blue, but nobody likes slow. Making your site run faster can only improve visitor engagement, generate more conversions, and boost natural search traffic. This talk will explain how to measure speed, and how to make your site run faster with minimal effort.
Please register now for this event.
About Jonathan Hochman
Jonathan Hochman is the founder of Hochman Consultants. A Yale University graduate with two degrees in computer science, he has 22 years experience as a business development, marketing and technology consultant. Hochman is the Chairman of SEMNE, the association of professional search marketers in New England.