How To Vary Your Content

Posting content on your website regularly is one of the best things you can do for your business. Not only can it help to grow your business, it can help your ranking in search engines and increase traffic. Visitors will also have a better user experience. They will learn that you have something new to offer on a regular basis. Whether you post new content once a week or once a month, at some point you have probably had trouble coming up with new content.

If you’ve ever felt like you are running out of content to write about, it’s important to remember that varying your content will not only provide you with a lot more content, but keep your visitors interested. You don’t need to stick to discussing only one topic when it comes to content. There are many ways to vary content. Here are a few ways you can begin to vary your content.

Read Comments on Your Previous Content

By reading through old content and the comments and questions that people left, you can gather ideas for new content. If one or two people have a question or concern about something, you can be sure that others do as well. By addressing these questions in new content, you will not only answer the questions, but keep your readers interested and engaged. Keep a running list of ideas that comes from readers’ comments, questions, and even criticism. This will help keep you from running out of ideas for content.

Represent All Phases of the Buying Cycle

Creating content for your website should appeal to all visitors, not just one specific group. You don’t only want to write for people who have already made a purchase from your website. You have visitors who are considering making their first purchase as well. You can attract new customers with your content. Current customers are aware of what you have to offer.

Potential customers need to be convinced. Don’t be afraid of not being interesting to those current customers. They may be considering repurchasing and the content can still be useful to them. Remember that all content won’t appeal to everyone all of the time. By varying your content, you will appeal to people in all stages of the buying cycle. Well-written content will still be read, even by those who are not in that specific stage of the buying cycle.

Talk to Other Departments of Your Business

We’ve already discussed how you can read the comments of previous content to create new content. You can also talk to the other departments of your company to get an idea of what people are looking for. Customer service, for example, can help you to address the needs of current customers.

Doing this in the form of content can benefit many of your visitors who might have the same questions. The sales department can help you in creating content that will appeal to readers. Each department in your company will be able to help you target a topic and audience you may not have considered before.

Varying your content will help you appeal to a wider range of visitors and may lead to increased sales.

About the author

Nick Stamoulis is the Executive Director at the SEMNE Digital Marketing Association and the President at the digital marketing agency, Brick Marketing.
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How To Vary Your Content

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