What is a tracking URL? A tracking URL (Uniform Resource Locator) is a URL that is used to track certain elements when a link is clicked on. A common use of tracking URLs is to help measure how effective a marketing campaign is. This tracking works by attaching a digital tracking code to a link on a website. Each tracking link is completely unique making the data specific to only that link. When someone clicks on a particular link, the information is stored separately from other links.
Why are links tracked? Tracking URLs is especially helpful for understanding how well marketing campaigns are doing. This ranges from the type of marketing to the results. For example, tracking URLs can help determine if during a marketing campaign blog post links, email links, or social media links were most effective. Different social media site posts can also be tracked to see which platform performed the best. This is beneficial as it allows you deicde where you want to spend your money and where you don’t need to bother advertising. If one area of marketing isn’t working, tracking URLs can help you discover this. More examples of why one might use tracking URLs include tracking links in emails to determine the click-through rate, pay-per-click advertisements, Facebook campaigns, Google Adword campaigns, and more.
What kind of activities can be tracked with tracking URLs? When it comes to marketing, there are a number of areas that can be tracked. You might be curious which content on your website is drawing in the most visitors. In this case, a unique tracking URL can be created for each individual post’s call-to-action. Once you have the results and know what is getting your audience’s attention, you can add more similar content. This takes the guess work out of wondering which content is most popular on your website. If you learn from the tracking results that your health and wellness content is getting the most hits, while content on beauty is getting the fewest hits, it stands to reason that you will begin posting more health and wellness content. Just about everything online can be tracked: ad links, social media links, web pages, and even telephone numbers.
What are the benefits of tracking URLs for website creators? In addition to learning which advertising campaigns are successful and which content is getting the most hits, tracking URLs help you to get to know your visitors better. Not only will you become aware of the content they prefer, products they are purchasing, and information they are looking for, you can learn where in the world they are. The more information you have on your visitors, the more you can tailor your content, products, and offers to them. You can begin sending your visitors emails that contain unique tracking URLs. When they click on the link, you’ll be able to track their movements as they explore your website.
By using tracking URLS, both marketers and website creators will benefit.