Technical SEO is the process of initiating changes to your site’s code which will help search engines crawl your site more efficiently and rank it higher in their organic rankings.
Many of the tasks involved with technical SEO are repetitive and time-consuming, and that’s where outsourcing comes in. Outsourcing your technical SEO efforts to a company like us will allow you to continue focusing on what matters—generating traffic, converting leads, and making sales.
How To Implement Technical SEO
There are several ways to execute technical SEO on your site. The first is to hire an agency to do it for you. This is an expensive option and one of the most effective. The second option is to outsource the work to someone with more knowledge in this area. If cost is not a factor, this could be an excellent way to go because it will cover all your technical SEO needs. The third option is to learn how to do it yourself and use tools like Google Search Console and SEMrush for help with guidance and resources.
What are the most critical technical SEO techniques?
The most critical technical SEO techniques ensure that search engine spiders crawl your website and how it ranks in the search engines. Optimizing your site for crawling means making sure that Googlebot can access all the pages on your site, understand them, and optimally return a result. This isn’t as easy as it sounds. All crawlers have different crawling speeds affected by various factors, including server load, network latency, and time of day. You need to ensure that your server loads quickly, there isn’t any interference from third-party apps or scripts and that Googlebot knows where each page on your site lives.
Add relevant keywords to your page titles.
The first step is to ensure that the site’s code is optimized for search engines. This means adding relevant keywords to your page titles, headings, and tags.
Let’s say you own an e-commerce site selling wooden furniture. Your products range from coffee tables to chairs, so you need a way to organize your content. You could choose something like “coffee tables” and “chairs.”
To optimize your page titles for these keywords, you would use phrases like “Sofa Tables – Dining Tables – Bedroom Furniture – Living Room Furniture – Wooden Furniture.”
Create an XML sitemap for your site.
Creating an XML sitemap for your site is one of the most critical technical SEO tasks you can do. XML is a type of language that search engines understand, and it helps them crawl your site more easily. Designing an XML sitemap will not only help your site rank better in search engine results pages (SERPs), but it will also give you a greater understanding of how search engines work.
An XML sitemap includes all the URLs on your website, so there’s no need to have separate links in your code or wait for Google to find them. It’s easy to create one. open up a spreadsheet program like Microsoft Excel and add three columns: “URL,” “Page Title,” and “Last Modified Date.”
Then, add the URL for each page on your site in column A and any relevant page titles in column B. Once you’ve created the spreadsheet file and downloaded it as a .xml file, upload it to your website under “XML Sitemaps” or create a link on the homepage with code like this:
Provide meta descriptions and meta tags for each page on your site.
The meta description is a snippet of text that gives your readers more information about what the page is about. This will show up in search engine results, so it should be compelling enough to make readers want to click your development rather than another one.
A good meta description can help you rank higher in the search engines. One way to create a practical meta description is with a call-to-action (CTA). A CTA includes a button, link, or another element on a web page that encourages visitors to respond or take a particular action.
The meta tag is also essential for SEO because it helps you identify what your site is about. This will show up in search engine listings next to your URL and page title when people search for particular topics related to your business.
Use relevant URL structures on every page of your site.
People fail to use the appropriate URL structure on every site page. URLs are one of the most crucial parts of your website to focus on for technical SEO. You’ll want to make sure to include your company name in the URL and maybe even a keyword that relates to what the page is about.
Use a breadcrumb navigation menu.
One way to improve your site’s technical SEO is by adding a “breadcrumb” navigation menu. Breadcrumbs are helpful because they tell visitors where they are on the site, which allows you to show them other products or links that may interest them. When visitors see a breadcrumb navigation menu on your site, they’ll likely stay and explore.
Another option to improve your site’s technical SEO is using H1 tags.
Technical SEO is a confusing term for many webmasters, but it is a vital aspect of SEO. You can’t optimize your site for search engines if you don’t have a search engine-friendly website, and this starts with the technical aspects.