Local SEO specialist, Chris Sheehy of Rhode Island’s Sidewalk Branding Co., will discuss the benefits of incorporating the “LocalBusiness” schema of structured data for greater business website indexation and online visibility. He will also be demonstrating (and sharing) the structured data tool Sidewalk Branding has created for crafting the most robust LocalBusiness structured data quickly and easily – two things the current processes are not. New to structured data? Study up at http://schema.org.

Structured Data and Local SEO
Admission: Free for SEMNE members, $49 for non-members
Wednesday, April 8, 2015
5:30 – 6:30 Board meeting, open to all SEMNE members
6:30 – 7:30 Buffet dinner
7:30 – 9:00 Presentation followed by Q&A
Bravo Brasserie, 123 Empire St, Providence, RI (with complimentary valet parking)
Tel:  (401) 490-5112.

About our speaker

In addition to getting businesses discovered, Chris is also a consultant, speaker & presenter to business groups and associations, writer, diner junkie, social networker, local business advocate, husband & father, and lover of anything with a driver’s seat and a loud engine.

• Named a Tech Entrepreneur and listed on “RI’s 13 to watch in 2013” by GoLocalProv
• College Technical & Curriculum Advisor at New England Institute of Technology
• Blog syndicated at Guy Kawasaki’s Alltop, B2B, & Yahoo Small Business
• Frequent contributor to Rhode Island Small Business Journal & RI Creative Magazine
• Named a Top-5 Startup in New England by Mass High Tech
• Speaker to: American Marketing Association, SCORE, Small Business Administration, business groups

Handouts

• Chris Sheehy’s Presentation via SlideShare
• Local Business scheme.org markup tool in Excel file:  schema-format-template-tool
• Top SEO Trends in 2015 (article mentioned)