Storytelling in the Digital Age - Boston | SEMNE

Storytelling in the Digital Age – Boston

Speaker: Pearl Higgins of Outspoken Media

Storytelling is at the root of community development, and has been for a long time. When done well, it bridges the gap between the brand you want your audience to see you as, and the image they already know. With the right methods and tools storytelling can connect with an audience, reaffirming truths and building understanding.

We’ll cover the “why” of storytelling:

  • why we should talk about it now
  • why the future of digital marketing is going to be driven by story
  • and why storytelling should be an integral part of your brand’s content strategy development.

But we’ll also cover “how”:

  • how to dig deeper in your keyword research to find the natural search queries that reveal the needs of your audience, and the stories they are looking for.
  • how to write to the audience you want to reach, matching story archetypes to audience persona.
  • and how to develop a content strategy that doesn’t fall flat, but resonates deeply within your intended community.

Event Details

Storytelling in the Digital Age
Admission: Free for SEMNE members, $49 for non-members
Tuesday, June 21, 2015
6:00 pm SEMNE Board Meeting
6:30 – 7:30 pm Networking with beverages and hors d’oeuveres
7:30 – 9:00 pm Presentation followed by Q&A
District Hall, 75 Northern Avenue, Boston, MA 02210
Tel: 617-982-3213

About Pearl Higgins

As the Director of Client Services at Outspoken Media, Pearl Higgins understands firsthand the value of good storytelling — as a way to help a brand stand out amongst its competition and as a way to ensure a brand engages with its desired audience. She is a deep data diver who is expert at discovering the gaps preventing a particular company or brand from making the connection it seeks. Pearl uses this data and gaps as a basis to develop creative, on-target content strategies and opportunities to ensure client success.

Successful outreach can’t happen without good content — and that, says Pearl, means good storytelling. “There’s a lot of terrible content out there,” she says. “With the right client and the right amount of leeway, it’s amazing how much better a product you can produce than what’s online generally.”

Pearl has spoken at PubCon, SMX East 2014 and the Vermont Web Marketing Summit.


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