There are many benefits for a business using social media. It’s a way to get their brand exposure and gain new followers and customers. Some businesses think they need to create flashy posts that will grab everyone’s attention and give them the spotlight, even if it’s for a brief moment. The short-term attention is enough to get them the results they want, which may be to gain new followers.
Other businesses use social media to let their customers and potential customers know about sales, limited-time coupon codes, and information about their products. Neither of these approaches is wrong, but social media has an important purpose, which is to share information with followers. This information can come in the form of blog posts, podcasts, infographics, or videos on a regular basis.
Here are some things to think about when sharing information on social media:
Momentum Will Come in Time
It might be tempting to create a social media post that is flashy and exciting to grab everyone’s attention. And it might. But the attention may be short-lived. If you don’t continue offering social media posts that offer your followers valuable information, they will lose interest and move on to the next account that either grabs their attention or offers regular information that keeps them coming back for more. Your goal on social media should be to offer consistent information that teaches them something every time they consume it. This is how you will achieve long-term success. Followers and traffic from consistent, valuable information shared on social media will not increase overnight the way they might with a post that goes viral, but over time they will. They will also be the type of followers and customers who will remain with you for years to come.
Social Media Should Create Value
When you post on social media, you should ask yourself how it will create value for your followers. Whether you are sharing a blog post, a video, or information about one of your services, the audience should be getting value from it. This content can not only help to keep your current audience engaged, but attract new followers as well. When people see that you share valuable information on a regular basis, and that others are sharing, liking, and commenting on your posts, this will encourage them to follow you as well. Building an audience takes time, as previously mentioned. Instead of getting discouraged and slowing down your posts, continue to post regularly. Your efforts will not go unnoticed.
Your goal with social media should be to share information with your audience. Of course, this means you must know your audience and the things they want to know about. Customers may be interested in upcoming services or products. They may also enjoy knowing what is happening within the industry or niche. The content you share on social media should keep them coming back for more, as well as sharing with their own followers.