Marketers, company founders, and entrepreneurs are always trying to find new ways of attracting new customers. One way to do this is through email marketing. Email marketing can be highly effective for a company as it has been shown to boost revenue. A marketing email can transform a prospect into a paying customer. However, sending one blast email to thousands of potential clients will not make them click the link and buy. Therefore, it is important to understand what makes an effective email and how to achieve this.
The Importance of Timing
One of the most crucial parts of any email campaign is timing. Many people who send an email blast will mass send them out as soon as they have created them, without considering when people will be more likely to read their emails. However, certain times of the day and days of the week are more effective than others for sending out emails. Some people will be at work and will not have time to read an email, rather than being at home ready to read it. If you send an email out when most people are more likely to be at work, it will lower your chances of them reading it.
Creating a desire in your customers is key; they must feel that they need your product or service to be happy. The best time to send an email is on a Monday morning. Many people recently starting a new job or returning after the weekend will want a distraction from work and a reason to procrastinate on Monday mornings. Most people will not be in the office on weekends, so send them an email when they are most likely to be home.
A well-designed email will have a clear call-to-action and be short, concise, and clear. Your call to action is the button your customer clicks to project them to the next step in your sales funnel. A great example of a good email has a simple, clear message and calls to action, which can be seen at a glance. Your consumer will be more likely to open the email by having an eye-catching subject line and appealing visuals.
There are three main ways you can entice people into opening your email; using an attention-grabbing headline or subject line, adding imagery, or ensuring it contains highly relevant information. Timing is also crucial here, as too many marketers send emails at 3 am when most people are fast asleep.
Customers have a lot of responsibilities in their day-to-day lives, and it is important to make the email relevant to their situation. Sending an email out around the time that has different content or features will encourage them to open the email at a time where they feel more likely to read it and is more relevant to them.
Crafting Your Message
Many people send out one large blast email, but this can work against you rather than your favor. The most effective emails have been crafted individually for specific customers. The more personal you can make your message, the more likely your customer will act on it.
The way you send out your message is crucial in engaging with consumers. Sending out an email as soon as you have created it is another way for your customers to ignore it, so waiting until the best possible time before sending it will enable them to see what details you want them to look at and how to get in contact with you.
Email marketing is a great and most effective way of engaging with consumers looking for products or services to improve their lives or business, but it has its flaws. You need to captivate people through your email effectively; otherwise, they will get annoyed, unsubscribe, or worse. Understanding what makes a great email campaign will enable you to create effective emails that will lead your customers to make a purchase.
By learning how to best engage with your customers through email marketing, you can increase your customer base, promote new products and services and maintain relationships with existing clients. Email marketing is ideal for companies who want to reach more clients without spending more money on advertising. By being selective about when you send emails out, you can reduce the spam your customers receive and increase its impact on them.