Good content requires good writing skills, but not everyone has these skills. You may know what you want to convey to your readers, but can’t get the words out. When you do get the words out, they may be disorganized or simply not flow well enough to be understood by readers. Being able to understand what people want to learn and put that into words is beneficial to your business as a whole.
If it looks like you’re trying too hard, this will be a turn-off to your readers. You always want to put your audience first, as they are the ones consuming your content. Appealing to search engine spiders should be second priority.
Types of SEO Writing
Writing can be difficult, but there are also other skills needed when writing for the web. This is because you’re not only writing for your target audience, but you want to get the attention of search engine spiders as well. Achieving this means your content will appear in search engine results, garnering more traffic. SEO (search engine optimization) writing should be done in a way that isn’t forced.
When it comes to content writing, there are a couple of different types. There is formal writing which requires research and citations. Less formal writing is written in a more conversational, casual manner. Business writing can be made up of both types, you just need to know when one is more appropriate than the other.
Write the Way People Search
It’s a good idea to know how people are searching for your type of content in order to write content that they will find. You can do this by using the Goggle search box. As you begin to type in a search, auto-fill will show you popular searches. You can use these ideas to create your titles, which are an important part of SEO writing. If you notice the type of “how to” articles people are searching for in your industry, you can create your own “how to” articles with the words right in the title to help the search engines and your target audience find you.
Research and Utilize Keywords
SEO writing relies on keywords. Keywords are what users are searching for and how the search engine crawlers will pick up on your content to share with them. By doing keyword research, you can gather a list of keywords that your target audience is using. Then you take the relevant keywords and place them into your content. It’s a good idea to write your content first and add keywords later so that your content maintains its natural feel. Be careful not to overuse keywords and this appears spammy to both search engines as well as the readers.
Install an SEO Plugin
If you have a company blog, which you should, it’s recommended that you install an SEO plugin to help you optimize each blog post. How does it do this? By inserting the title, description, and keywords which appear as a code, making it easy for the search engine spiders to recognize. Your company blog will be the backbone and primary outlet of your SEO strategy. Make sure you are doing whatever you can to improve your efforts.
Writing content can include a bit of a learning curve. With the addition of the above skills, you can make your SEO content a true asset to your business website.