Creating and publishing high-quality content on your website on a regular basis is one of the best things you can do for search engine optimization. This is why it is so highly recommended that a business website should have a blog. A regularly updated blog will keep the website updated, which is picked up by search engines that will re-crawl the website and index it. This, along with keywords used, is how the website will continue to rank high in searches done by users. Make the most of your blog by following these tips:
Add Social Media Sharing Buttons
When people come to your blog and enjoy your content, encourage them to share it by adding social media share buttons. When deciding which buttons to add, think about your target audience. You should also have an email share button as this will work well for all audiences. By allowing your readers to easily share your blog posts, you will help make your blog SEO-friendly.
Don’t Date Your Blog Posts
This is an important tip for making your blog SEO-friendly. Avoid dating each blog post as doing so will date your content. Most of your content should be evergreen, meaning it will be relevant today, tomorrow, and months from now. When you date posts, this gives the impression they are old and may insinuate that the content is outdated. Undated content is more likely to be shared than content that is dated from months or years ago.
Review and Respond to Comments
To make your blog SEO friendly, it is important that you manually review all comments. Why? Many spammers leave comments on blogs and this can negatively impact SEO if you allow comments without reviewing them first. Allow only comments, both positive or negative, that are actually responding to your blog post. Yes, even negative ones. You don’t want to only approve comments that paint you blog post in a positive light. You should respond to negative comments in a way that makes the commenter feel seen and understood, just as you would with positive comments.
Avoid Using “Tags”
Using tags on blog posts is an outdated practice. It is also an approach that doesn’t work well with SEO because each tag creates a tag page, which is like creating duplicate content. If you’ve been adding tags to blogs posts, stop using them going forward. If you have blog posts that contain tags, re-direct the tag pages to lead to the most relevant category page or remove them altogether if possible.
Keep Categories to a Minimum
Having too many categories to sift through can be overwhelming and confusing to visitors. It can also be viewed as a spammy approach to SEO as it looks like you are attempting to have a category for every keyword. Narrow down categories by removing ones that are similar to another. Pick a few that make sense to your general blog content.
Having a blog on your website is a good idea when you want to improve your search engine optimization.