How to Play in a Pay-to-Play World

The Search Marketing community is coming to consensus: There’s no free lunch. Increasingly, to see results, PPC and AdWords are where it’s at.  SEOBook community manager Eric Covino provides his top tips to manage more effectively in a pay-to-play world, including:

• Dealing with shrinking SERPs
• Organic Traffic Acquisition Options
• Evaluating the Audience
• Beyond the 10 Blue Links
• AdWords Campaigns as an Organic Research Tool

SEO in a Pay-Per-Click World
Admission: Free for SEMNE members, $49 for non-members
Wednesday, May 21, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
Bravo Brasserie, 123 Empire St, Providence, RI (with complimentary valet parking)
Tel:  (401) 490-5112.

About our speaker

Eric Covino is President and Founder of Creative Signals, a full-service digital marketing agency that launched in 2010. Eric has been practicing in the digital marketing space since 2007, working with clients from Fortune 100 companies to local insurance agents. Under Eric’s leadership, Creative Signals has grown to a company with over 40 clients in 6 countries and more than $2 million in annual revenue. Creative Signals is a data-driven organization that specializes in the full spectrum of online marketing, including technical SEO, website and e-commerce portal design, conversion optimization, and social media advertising.

Registration