Search Centric -- The Future Of Marketing | SEMNE

Search Centric — The Future Of Marketing

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When: March 6, 2007 from 6:30 PM – 9:00 PM
Where: Newton Marriott in Newton, MA.

Non-member registration

Free for current SEMNE Members.

We are pleased to announce that Fredrick Marckini, founder of iProspect, will be speaking at this SEMNE event.

The future of search is really the future of marketing. In the future, all marketing will be search-centric, where prospects, not marketers, will control the rules of the game and change those rules seemingly at will.

At this dynamic, eye-opening presentation, Fredrick Marckini will discuss the latest changes in the search marketplace and the opportunities they create for marketers.

From “invisible tabs” to “pre-emptive results,” from search activity driving offline activity to offline activity driving search activity, and from “vertical search” to search engine marketing’s “secret weapon” — every SEMNE attendee will undoubtedly discover something they have yet to try, and will be motivated to do so.

Marckini will also discuss the critically important need for marketers to stop following the search engines, and to start following the “searchers.” Given the emergence of social search, user-generated web content, and online social communities, traditional search engines no longer hold a monopoly on where users go to search online. Search marketers must reconsider and expand their thinking about where they need to intercept their online audience.

Have a Wikepedia strategy? A YouTube strategy? A MySpace strategy? If you don’t, Marckini will tell you why you’re going to need one fast! So join SEMNE as Fredrick Marckini, a recognized pioneer of search engine marketing since 1996, and gain insight into the future of search, the future of marketing, marketing mega trends, and the emergence of a new marketing paradigm that has search at its core.

Non-member registration

Free for current SEMNE Members. Please log-in and register for the event.

Fredrick Marckini, Founder of iProspectAbout Fredrick Marckini

Mr. Marckini is recognized as a leading expert in the field of search engine marketing and authored three of the SEM industry’s earliest books, including the ground-breaking Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine marketing and was named to BtoB Magazine’s Top 100 Marketers 2005 and 2006 lists.

Mr. Marckini is a frequent speaker at industry conferences around the country including: Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit and the eMarketing Association Conference. He has written bylined articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection, ClickZ and numerous other publications. Marckini has been interviewed and profiled in a variety of media outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others. Mr. Marckini serves on the Board for the Ad Club of Boston, and was a founding Board Member of the Search Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelors degree from Franciscan University in Ohio.