Responsible Search Marketing
A Precarious Balancing Act
As search marketers we have a great deal of influence on what people see when they’re looking for products, services and information as they go about their daily lives in the age of Google. We also have a duty to our clients and employers to increase their online exposure as well as their revenues.
When you think about it, we are trusted with an amazing power. Our website recommendations can make or break a company’s bottom line. But where do we draw the line? If we know of a way to increase a website’s visibility that provides an “unfair” advantage do we do it? If we do, are we truly serving the needs of the people–or do the ends justify the means?
15-year SEO veteran and co-founder of SEMNE, Jill Whalen, will discuss this precarious search marketing balancing act in this inspirational keynote address that may have you re-evaluating your own best practices.
Event details
Responsible Search Marketing
Tuesday, July 20, 2010
6:30 – 7:30 Networking
7:30 – 9:00 Talk and questions
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Jill Whalen, CEO of High Rankings
Cost: Free to SEMNE members, $49 for non-members.
Register now
- Create an Account if you don’t have one already.
- Login. A drop down list of available options appears. Select the one you’d like.
If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.
About Jill Whalen
Jill Whalen is the CEO of High Rankings, an SEO consulting agency in the Boston area. High Rankings offers SEO site audits, in-house SEO training, redesign consultations and Google Analytics set up and reporting, ongoing SEO and support.
