For any online business, digital marketing is an important tool. However, in order for this tool to be effective, you need to create a great plan, and continue working the plan on a consistent basis. Digital marketing is only truly effective if you are able to create momentum. 

There are endless benefits to digital marketing, some of which include:

• Interacting with customers at every stage of the buying cycle: thanks to digital marketing, it’s easier than ever to track customers steps, from when they decide to start looking for a product or solution to when a purchase is made. This gives a lot of opportunities to engage with them.
• The ability to target the best audience: Various offers and content can help to get customers and potential customers interested in what you have to offer.
• Results of ad campaigns can be accurately tracked: Running an ad campaign online allows for results to be tracked by how many views, clicks, and purchases are made.
• Increased brand recognition: digital marketing helps to get your brand in front of a lot of eyes. The more invested you are in digital marketing; the more familiar people are going to become with your brand and what you have to offer.
• Increased revenue: by implementing a digital marketing plan that is aligned with your goals and consistent, you can increase the revenue of your business.

Those are just a few of the benefits of digital marketing. Despite these great benefits, it’s natural to lose momentum when digital marketing. It’s a task like any other though. You start off inspired and full of ideas, putting in early mornings and late nights. Soon enough, you find yourself doing less and less when it comes to the digital marketing side of your business. Maybe you’ve grown bored with that side of the business, burnt out, or you’ve become so busy that you just don’t have as much time to commit to digital marketing anymore because you need to focus on other aspects of growing your business.

Here are a few ways that you can stick to a digital marketing plan without losing momentum:

• Create a schedule: creating a schedule for digital marketing is important. It is easy to start off doing a lot in the beginning and then lose momentum. In order to avoid this, try scheduling daily and weekly tasks to accomplish and only do those items no matter how motivated you are to do more.
• Do the most important tasks first: if there is a particular part of digital marketing you don’t really enjoy, do it first. Once it’s done, then you can move on to a task you’re passionate about. Consider it like a reward. Both will pay off in the end.
• Remind yourself of the payoff: if you remember the times, you were consistent with your digital marketing, you probably saw an increase in visitors to your website as well as in sales numbers. This information will probably provide you with all the motivation you need to be consistent and not lose momentum.

Creating a digital marketing plan that you can stick to long-term is going to be more beneficial than only doing the tasks needed when you feel like it. Momentum is important when it comes to digital marketing as it can make or break a business.