Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill. Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how to obtain demographic data from your audience on a keyword level and other advanced methods and tools for keyword research, data extraction and opportunity discovery. Please post your suggestions or questions to the SEMNE LinkedIn Group.
The Past, Present & Future of Personae in Search
Wednesday, December 7, 2011
6:30 – 7:30 Networking
7:30 – 9:00 Keynote speaker
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Michael King, SEO Manager, Publicis Modem
About the speaker
Mike King (aka iPullRank) is a Philadelphia native turned Brooklynite and the SEO capability lead at Publicis Modem. With experience in software and web development, as well as a 10 year stint as the best rapper ever, he makes it his goal to bring interesting perspectives to inbound marketing.