Richard Fencil of Basement Systems will be speaking February 16, 2012 in Framingham.
When it comes to local search, a major challenge is to make sure that we’re local, but not too local. A dentist with a physical address in Ashland may want to attract customers from Holliston and Milford, a kitchen remodeler may cover a 50 mile radius around Boston, and a locksmith may service 60 towns in western Mass. Getting sites to rank outside of their hometown can be challenging, especially if a company services or draws customers from 100-plus towns. This presentation will show online marketers how to tackle the challenge of not-too-local SEO while avoiding the dangers of duplicate content and being relevant to a number of local searches.
Please register now for this event.
About the Speaker
Richard develops Web-based strategies and online marketing plans for Basement Systems, Inc., a network of dealerships and franchises throughout the U.S., Canada, and U.K. in the home improvement industry. Richard began his career in the Web industry with the IT event planner Comdex in 1994. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, local search, and social media marketing. His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.