Local Search Best Practices | SEMNE

Local Search Best Practices

Join SEMNE for an evening event at the Rocky Hill Marriott in Connecticut. Learn how to get geographically targeted search traffic.   Bring your questions to this discussion. Topics to be covered include:

  • Demonstration of local search listings, pointing out their increased importance since the emergence of Blend Search and Google Maps.
  • How to claim & update your local search listings in Google Maps with descriptions, hours, pictures and video to help you “sell” your products and services.
  • Tips to help get top search results in the local listings.

This event will include short presentations by George Aspland and Richard Fencil, followed by a Q&A session.

Event details

Local Search
When: Tuesday, November 17, 2009; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: George Aspland, eVision; Richard Fencil of Basement Systems
Cost:  Free to SEMNE members, $49 for non-members.

Register now

  1. Create an Account if you don’t have one already.
  2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the speakers

George Aspland is founder and President of eVision a firm providing Internet marketing services to companies and organizations around the world since 1998.  eVision increases targeted traffic to its clients web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business using its proprietary Conversion Point Architecture process.  Mr. Aspland is a recognized expert in the Search Engine Marketing field and speaks regularly on the subject of Search Engine Optimization (improving results from search engines). He has written a book on the subject, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes a periodic online marketing newsletter which is sent to webmasters and marketing executives around North America.

Richard Fencil is the Internet marketing director for Basement Systems Inc. and their dealer network.  Richard has 14 years in the Web industry from site building to direction of strategies and marketing. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, social media marketing, and most recently, Web marketing in tough economic times.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.