What is link building? Link building is the task of establishing inbound links that are relevant to your website. What are the benefits of link building?

• Rank higher in search engines
• Increase your conversion rate
• Increase brand awareness.
• Add to your credibility
• Lower bounce rates
• Increase web traffic

Link building is focused on the quality of the links rather than the number of links. Quality links will draw more visitors to your website. More visitors to your website will lead to an increased conversion rate. What kind of quality links should you be focused on obtaining?

• Guest blogging links: guest blogging can help gain your website more visibility. If you are an expert on something, guest blogging on a similar blog or website will allow you to share your expertise with people who may not have known about you before. If they want to learn more about what you are discussing, they can hit the link and visit your website and see what you have to offer.
• Resource links: resource links are quality links that can help to improve rating in major search engines. These links show that you have something of value to offer. Search engines look at and determine the value of these links. While having many links can prove beneficial, in the end it is the quality of the links that holds water when it comes to ranking.

Link building and search engine optimization work hand in hand. Link building can help to bring organic traffic to your website through searches users perform. Your valuable website content, which also contains important keywords and key phrases, will help you to rank higher, have your web pages seen by more eyes, and lead to more visits to your website. All of this will lead to increased conversions.

What kind of content can your provide? There are many types of content that you can provide on your website that will benefit your visitors. Content includes, but is not limited to:

• Infographic: a visual image such as a chart or diagram that represents and explains information and data.
• White paper: an informational document that is often created by a company to promote features of a product or service.
• How-to guide: a book that provides instructions or information to help people understand something better or do something better.
• Video/audio: a recording to help people better understand what you are trying to get across. Some people are better at speaking than writing, so this may be an ideal choice of additional content.
• Short animations: if you a skilled animator or know someone who is, this can be a fun content addition to your website.

By adding a variety of content to your website, you can appeal to more people. When people like a piece of content, they are more likely to share it with friends and family and even through social media, which can help to increase your link building.