Increase Organic Traffic by Filling the Content Gap | SEMNE
 

Increase Organic Traffic by Filling the Content Gap

Join us at reSET in Hartford, CT for an evening with Motoko Hunt of AJPR.  Motoko will speak about increasing organic traffic by finding the content gap. SEMNE Events are a great way to increase your visibility and hone your SEO and Digital Marketing skills, make new industry friends and network with professionals in your local area.

Increase Organic Traffic by Filling the Content Gap

Since Bill Gates said, “Content is King” back in 1996, business have been investing in creating content for their websites, social media networks and video sharing sites. Today, businesses are focused on creating content more than ever before, but according to the Content Marketing Institute’s 2017 B2B Content Marketing Report, over 60% of them do not have a strategy.  If your content doesn’t rank well or your organic search traffic doesn’t convert as well as your other channels do, your content strategy (or lack thereof) may be the issue. This presentation will show you how to increase valuable organic traffic and conversions by identifying your visitor’s intent and the content gap using analytics and other tools.

Presenter:


Motoko Hunt
President, International Search Marketing Consultant, AJPR

Since Motoko established AJPR in 1998. Her search marketing expertise along with her extensive knowledge of the Asia and Japanese market have helped some of the world’s most popular multi-national brands’ make big search traffic impacts. A number of her articles have been published on well-known industry websites and print media, and she is a frequent speaker at search marketing conferences globally.

Motoko’s Other work, awards and recognitions:

  • Best Consultant, US Search Awards 2014
  • 38 Women Over 38 Who Inspire Us – Science, Technology, Engineering & Math
  • SEMPO Board of Director, 2010-2012
  • SEMPO APAC Committee, Chairman, 2005-2015
  • See recommendations and more details at LinkedIn.

Increasing Organic Traffic by Finding the Content Gap
Admission: Free for dues paying SEMNE members, $49 for non-members, startups BOGO
Thursday, Sept. 28, 2017
6:00 pm – Badge pickup begins
6:30 – 7:30 pm Reception with food and refreshments
7:30 – 9:00 pm Presentation and Q&A

reSET Social Enterprise Trust
1429 Park Street, Suite 114
Hartford, CT 06106
Click for Directions
Entrance on Bartholomew Ave.
In the Same Building as Hog River Brewing

Parking:
a) Street Parking on Bartholomew Ave.
b) Behind reSET – Use Pope Park HWY Entrance
c) Triangle Lot Facing Park Street
Click for Satellite Map

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