Today’s digital marketing requires a level of accountability that can push your IT team to the brink with requests for tracking implementation. Google understands this and has been quietly rolling out great new features and integrations between Google Tag Manager (GTM) and many common advertising networks. In addition GTM has become a great way to add to the usefulness of Google Analytics and Google AdWords. Quick-click enabled features include easy addition of event tracking, and cross-domain tracking.
Come and learn about the basics of integrating Google Tag Manager into your site. Learn the more useful techniques to implement and take control of your marketing tracking needs. When you leave you’ll have a plan in place to be able to control your own tracking destiny and let your IT department (or vendor) spend their time on other requests.
Hosted by New England Web & Tech Collective (NEWT)
Admission: Free for dues paying SEMNE members and NEWT members, $49 for non-members, startups BOGO, Free for students.
Wednesday, June 15, 2016
6:30 – 7:30 pm Reception with food and refreshments
7:30 – 9:00 pm Presentation and Q&A
New England Web & Tech Collective (NEWT), 25 Roxbury Street, Keene, NH 03431, Tel: 603-399-6400