SEMNE https://www.semne.org Search Engine Marketing New England Mon, 11 May 2015 19:44:30 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 SEO for E-commerce Sites https://www.semne.org/seo-for-e-commerce-sites https://www.semne.org/seo-for-e-commerce-sites#comments Mon, 11 May 2015 17:05:40 +0000 https://www.semne.org/?p=1228 Join SEMNE at District Hall in Boston on June 10, 2015 for refreshments, networking and a presentation by Seth Worby of Champ Internet Solutions.  Seth will discuss best practices for optimizing E-commerce sites, including:

  • Benefits of having a dynamic CMS.
  • Auto-generating product specific meta data.
  • Methodology behind tagging efficiencies.
  • Creating redundancy without the duplication of content.
  • White Hat search tactics that positively affect search results.
  • Integrate tracking to maintain top notch analytics.
  • Practice long tail SEO to increase search traffic.
  • Optimizing the check-out process to avoid shopping cart abandonment.

SEO for E-commerce Sites
Admission: Free for SEMNE members, $49 for non-members
Wednesday, June 10, 2015
5:30 – 6:30 Board meeting, open to all SEMNE members
6:30 – 7:30 Networking with beverages and hors d’oeuveres
7:30 – 9:00 Presentation followed by Q&A
District Hall, 75 Northern Avenue, Boston, MA 02210
Tel: 617-982-3213

Our Speaker: Seth Worby

Seth founded Champ Internet Solutions in March 2009. Prior to founding Champ, Seth worked at Verndale, one of Boston’s largest privately owned web development firms, where he started their search engine marketing department and played a key senior strategist role. Seth also worked at Catalyst Online, a WPP & GroupM company and one of the nation’s premier SEO agencies as a Project Manager and SEO Specialist. At Catalyst, Seth managed and strategized SEO efforts for industry leaders Pfizer, Procter & Gamble, A&E TV (including biography.com and history.com) and Novartis. Before joining Catalyst, Seth worked for Shark Communications, a leading interactive marketing and advertising agency in Vermont as an SEM Analyst and Webmaster for large banks and small to mid-sized businesses.

Seth earned a Bachelor of Science in Business Administration with a focus in E-Business Management from Champlain College, which was the inspiration for the company’s name, Champ.

Registration

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Leveraging Google Webmaster Tools for Actionable Insights https://www.semne.org/leveraging-google-webmaster-tools-for-actionable-insights https://www.semne.org/leveraging-google-webmaster-tools-for-actionable-insights#comments Sun, 12 Apr 2015 02:25:52 +0000 https://www.semne.org/?p=1215 Google Webmaster Tools is a powerful source of data available for free to every webmaster. This session will explore the many different ways to use this tool to gather useful information that you can turn into actionable insights. We’ll dig into the many different types of reports available including some that are extremely useful yet often overlooked.

Leveraging Google Webmaster Tools for Actionable Insights
Admission: Free for SEMNE members, $49 for non-members
Tuesday, April 28, 2015
5:30 – 6:30 Board meeting, open to all SEMNE members
6:30 – 7:30 Networking with beverages and hors d’oeuveres
7:30 – 9:00 Presentation followed by Q&A
Wentworth by the Sea, 588 Wentworth Road, New Castle, NH 03854
Tel: 603-373-1110.

Our Speaker: Alex Bennert

A_Bennert125x148Alex is an independent SEO consultant specializing in organic search for publishers and other enterprise-size sites with millions of pages. A frequent industry speaker, her 13 years of experience includes four years inhouse as the Director of Search Strategy for the Wall Street Journal as well as agency work and consulting. Clients have included Barron’s, MarketWatch, SmartMoney, Pew Research, UrbanSpoon, Qz.com, Polyvore, JibJab and Zillow.

Registration

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Structured Data and Local SEO https://www.semne.org/structured-data-and-local-seo https://www.semne.org/structured-data-and-local-seo#comments Fri, 20 Mar 2015 01:27:58 +0000 https://www.semne.org/?p=1202 Local SEO specialist, Chris Sheehy of Rhode Island’s Sidewalk Branding Co., will discuss the benefits of incorporating the “LocalBusiness” schema of structured data for greater business website indexation and online visibility. He will also be demonstrating (and sharing) the structured data tool Sidewalk Branding has created for crafting the most robust LocalBusiness structured data quickly and easily – two things the current processes are not. New to structured data? Study up at http://schema.org.

Structured Data and Local SEO
Admission: Free for SEMNE members, $49 for non-members
Wednesday, April 8, 2015
5:30 – 6:30 Board meeting, open to all SEMNE members
6:30 – 7:30 Buffet dinner
7:30 – 9:00 Presentation followed by Q&A
Bravo Brasserie, 123 Empire St, Providence, RI (with complimentary valet parking)
Tel:  (401) 490-5112.

About our speaker

In addition to getting businesses discovered, Chris is also a consultant, speaker & presenter to business groups and associations, writer, diner junkie, social networker, local business advocate, husband & father, and lover of anything with a driver’s seat and a loud engine.

  • Named a Tech Entrepreneur and listed on “RI’s 13 to watch in 2013” by GoLocalProv
  • College Technical & Curriculum Advisor at New England Institute of Technology
  • Blog syndicated at Guy Kawasaki’s Alltop, B2B, & Yahoo Small Business
  • Frequent contributor to Rhode Island Small Business Journal & RI Creative Magazine
  • Named a Top-5 Startup in New England by Mass High Tech
  • Speaker to: American Marketing Association, SCORE, Small Business Administration, business groups

Handouts

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How to Do Competitive Analysis in Search Marketing https://www.semne.org/competitive-analysis-search-marketing https://www.semne.org/competitive-analysis-search-marketing#comments Wed, 19 Nov 2014 17:15:06 +0000 https://www.semne.org/?p=1190 Join SEMNE for an event in New Haven on Thursday, December 11, 2014.  Our speaker is Casie Gillette of KoMarketing Associates.

How often do you see a competitor outranking you and wonder “How did they do it?” It’s a question we hear all the time! While there is no easy answer, the key to a good competitive analysis is looking beyond just links or rankings and evaluating the big picture.

  • Find out if/how a competitor is optimizing for search.
  • Learn how to identify link strategies, social tactics, & more.
  • Save time & effort by evaluating competitor content strategies.

How to Do Competitive Analysis in Search Marketing
Admission: Free for SEMNE members, Free for Grove members, $49 for non-members.
Thursday, December 11, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
The Grove, 760 Chapel St, New Haven, CT telephone: (203) 654-9675

Sponsored by: Medium Well

About Casie Gillette

Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. She has been in the online marketing industry for over nine years, working on both the agency side and in-house. Casie has been responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding at conferences across the country and can be found writing for various marketing publications including Search Engine Land.
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Web Analytics Master Class https://www.semne.org/web-analytics-master https://www.semne.org/web-analytics-master#comments Thu, 18 Sep 2014 12:43:06 +0000 http://www.semne.org/?p=1179 Please join SEMNE for a master class with Jay Murphy of Trionia.  This session will provide you with ideas and examples of how to use web analytics to receive more value from your marketing dollars.

Web Analytics Master Class
Admission: Free for SEMNE members, $49 for non-members
Wednesday, October 15, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
Boston Marriott Newton, 2345 Commonwealth Avenue, Newton, Massachusetts 02466, Tel: 617-969-1000.

About Our Speaker

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. He has worked with many companies including GE, Harvard University and Janus Mutual Funds.  Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.  When he is not tweaking a web site – Jay can be found cheering on his sons at high school baseball games or racing his sailboat.

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SEO in a Pay-Per-Click World https://www.semne.org/search-marketing-ppc-adwords https://www.semne.org/search-marketing-ppc-adwords#comments Wed, 23 Apr 2014 12:38:33 +0000 http://www.semne.org/?p=1158 How to Play in a Pay-to-Play World

The Search Marketing community is coming to consensus: There’s no free lunch. Increasingly, to see results, PPC and AdWords are where it’s at.  SEOBook community manager Eric Covino provides his top tips to manage more effectively in a pay-to-play world, including:

  • Dealing with shrinking SERPs
  • Organic Traffic Acquisition Options
  • Evaluating the Audience
  • Beyond the 10 Blue Links
  • AdWords Campaigns as an Organic Research Tool

SEO in a Pay-Per-Click World
Admission: Free for SEMNE members, $49 for non-members
Wednesday, May 21, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
Bravo Brasserie, 123 Empire St, Providence, RI (with complimentary valet parking)
Tel:  (401) 490-5112.

About our speaker

Eric Covino is President and Founder of Creative Signals, a full-service digital marketing agency that launched in 2010. Eric has been practicing in the digital marketing space since 2007, working with clients from Fortune 100 companies to local insurance agents. Under Eric’s leadership, Creative Signals has grown to a company with over 40 clients in 6 countries and more than $2 million in annual revenue. Creative Signals is a data-driven organization that specializes in the full spectrum of online marketing, including technical SEO, website and e-commerce portal design, conversion optimization, and social media advertising.

Registration

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Search Engine Optimization in 2014 and Beyond https://www.semne.org/search-engine-optimization-in-2014 https://www.semne.org/search-engine-optimization-in-2014#comments Thu, 13 Feb 2014 22:43:38 +0000 http://www.semne.org/?p=1144 Join SEMNE on Thursday, March 6, 2014 for an event featuring Eric Enge. Eric will present a talk, Search Engine Optimization in 2014 and Beyond, about best practices that will stand the tests of time and future Google updates.

Search Engine Optimization in 2014 and Beyond
Admission: Free for SEMNE members, $49 for non-members
Thursday, March 6, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
Boston Marriott Newton, 2345 Commonwealth Avenue, Newton, Massachusetts 02466, Tel: 617-969-1000.

About Eric Enge

Eric Enge is the CEO of Stone Temple Consulting and has more than 30 years experience in the high technology market. His career began as a software engineer, and then he focused on the field of search engine optimization (SEO) since 2002. He is a frequent speaker at industry conferences about SEO and Social Media.  He also publishes articles on both topics, is a regular columnist at Search Engine Land, and runs a blog that interviews SEO industry leaders.

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SEO for Startups https://www.semne.org/seo-startups https://www.semne.org/seo-startups#comments Tue, 19 Nov 2013 13:23:51 +0000 http://www.semne.org/?p=1132 Please join SEMNE on December 11, 2013 in New Haven for a talk by Barry Schwartz of Search Engine Land.  We’re meeting at The Grove, a startup workspace.

Whether you’re involved with a startup business or just want to run your business like one, this talk will provide essential advice on how to improve your website and search engine presence without burning lots of cash.

SEO for Startups
Admission: Free for SEMNE members, $49 for non-members, $24 for startups
Wednesday, December 11, 2013
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
The Grove, 760 Chapel St, New Haven, CT telephone: (203) 654-9675

Sponsored by: Medium Well

About Barry Schwartz

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 9 years. Barry is also the News Editor at Danny Sullivan‘s Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for GoogleYahoo! Search, Microsoft’s Bing, and several other Internet companies and many startups.

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Vermont Web Marketing Summit https://www.semne.org/vermont-web-marketing-summit https://www.semne.org/vermont-web-marketing-summit#comments Fri, 18 Oct 2013 14:51:12 +0000 http://www.semne.org/?p=1121 In November SEMNE is co-sponsoring the Vermont Web Marketing Summit, a full day event in Burlington, VT. Any SEMNE member who pays to attend will receive a $50 credit toward their SEMNE membership dues. To claim your credit, please send us a message.

Vermont Web Marketing Summit

This event is coming November 14, 2013 to Burlington, VT with 11+ sessions.

The Vermont Web Marketing Summit serves as a platform for online marketers and digital marketing experts to keep up to date with the latest trends, benchmark their current digital activities and share challenges and successes with their peers.

Started in 2010 with only 80 attendees, it drew more than 250 attendees from all over New England and beyond in 2012.

Please view the speaker line up, and then register online.

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Top 25 A/B Tests with WhichTestWon.com https://www.semne.org/top-25-ab-tests https://www.semne.org/top-25-ab-tests#comments Thu, 22 Aug 2013 20:07:48 +0000 http://www.semne.org/?p=1091 Yes, Google’s said you can run A/B tests on your top SEO traffic pages.  In fact, they encourage it. Get inspired by 25 Case Studies of real-life tests — including creative samples and results data — that increased conversion optimization for sites like your own.  Includes award-winning tests such as:

  • Lead generation form tests that increased leads
  • Ecommerce site tests that grew revenue per visitor
  • Landing page, homepage and search results page tests

Plus, you’ll get an SEO-guidelines checklist so you know what to do – and what to avoid – when testing SEO pages.

Top 25 A/B Tests with WhichTestWon.com
Wednesday, September 18, 2013
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Boston Newton Marriot, Newton, MA

Please register now for this event.

About Justin Rondeau, Editor

Justin Rondeau, Chief Evangelist & Editor of WhichTestWon, leads the editorial and training workshops for WhichTestWon the top weekly publication in conversion optimization. More than 75,000 marketers each month visit WhichTestWon to research its extensive Case Study library featuring creative samples and results data for more than 200 A/B and multivariate tests. A trainer with hands-on testing and conversion optimization in both B2B and ecommerce, Rondeau’s goal is to inspire and educate more marketers to optimize their email campaigns and web sites via testing.

Discuss this event below.

Dedication

This event is dedicated in memory of SEO consultant Michael Cottam’s parents, who were recently murdered.  SEMNE has joined with other search groups to help sponsor the Cottam Library Fund.  Individual donations are also welcomed.

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