LinkedIn tends to be the social media platform that is forgotten. People seem to gravitate toward platforms such as Twitter, Instagram, and Facebook. If you’re in B2B, LinkedIn is a platform you should strongly consider as well. Linkedin is an important source of news for professionals and focuses solely on business. This focus makes it a wonderful tool, especially in the B2B sector. If you have a B2B, there are some good reasons to encourage your employees to set up a Linkedin profile:
Employees Can Share their Employment
It’s a good idea for anyone to have a Linkedin profile to list their place of employment, which in this case is your company, as well as their role and duties involved. When people browse Linkedin and the companies making use of the platform, it’s a bonus to see a list of people who work for the company. This helps to give your brand more credibility and helps to put faces to the name. Your brand likely has a logo, which you use as your Linkedin profile image, so seeing the actual faces of people who work for your company makes it more real and human.
Company News is Easy To Share
When employees are on Linkedin, it becomes easier to share posts that relate to the company and industry. This keeps employees up-to-date on what’s happening. Obviously, you can’t make employees check their Linkedin accounts daily or weekly, but if they want to be informed, they will know exactly where to go. Being on Linkedin also gives your employees the opportunity to connect with other people in the industry, including industry leaders. A LinkedIn profile can help your employees to learn and grow in the industry, if they are so inclined.
Create Great Connections
Creating connections is beneficial for your company and your employees. When you’re on Linkedin, sharing content is going to reach people who are interested in the industry that you are in. This is a great way to create relevant connections. If your employees also share your content, this will introduce them to people in the industry, which can in turn create connections for you as you will be seen as their employer.
People will get curious about you as well as your business and check out your Linkedin page. If they follow you, you’re building your network. Why is a network important? A growing network may consist of potential prospects, clients, and even vendors. If you and your employees regularly share content related to the business, your network will get a feel for who you are. The closer they feel to you, the more likely they will be to contact you for more information or ask to hire you.
Encourage your employees to set up Linkedin pages, but realize that you can’t make them be active on the social media platform. Continue to be active on your Linkedin profile and there is a chance that at least some of your employees will take an interest as well.