On April 19, 2012 our speaker is Tom Critchlow of Distilled.
Ecommerce SEO is challenging. It’s the perfect blend of old school revenue-driven, keyword-focused, boring link building combined with the frustrating challenges of crafting the ‘perfect’ crawlable information architecture within a CMS that wouldn’t know a canonical tag if it stepped on one. So what’s a smart SEO to do? In this talk I’ll lay out strategies, tactics and case studies of ecommerce sites that are getting it right and hopefully show you the way to balance technical implementations against content marketing and creative link building tactics that are working for us right now. Hopefully a mix of inspirational, actionable and engaging ideas!
Please register now for this event.
About the Speaker
Tom joined Distilled over 4 years ago and wears many hats in his role as VP operations for the NYC office which opened up mid-2011. On a typical day Tom’s time is spent hiring smart people, living and breathing SEO, diving head first into data and managing the NYC team.
In his spare time Tom likes to geek out by copy and pasting Python and uploading to Google Appengine. To relax, he listens to music, reads books and trains in Wing Chun Kung Fu. Usually not all at once.
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