Advertising is the lifeblood of any company. Some people think that it’s not important. Still, if you look at history, you can see how businesses changed when they stopped advertising or even just tried to cut down on their budget, because ultimately, customers would find a way to get what they need.
Companies that don’t advertise will either disappear or just won’t be as successful. In the past, companies used traditional marketing methods such as mailers, posters, leaflets, etc. These are still very effective, but not nearly as popular today as digital ads. Digital advertising has become popular in recent days due to technological advancements.
As the internet becomes more prevalent, the number of potential consumers grows significantly. This creates an enormous opportunity for advertisers and provides them with new options. With so many people online, it makes sense that digital advertising will continue to grow. It allows both business owners and individuals to market themselves quickly and effectively.
There are two main types of digital advertisements: display and social media advertising. Display advertising is paid per impression and generally appears in response to a keyword search. Social media advertising is paid based on engagement. It allows advertisers to target specific demographics rather than simply having all viewers see their message. Both of these forms of advertisement work well in conjunction with each other. Below are some of the top reasons why digital advertising should be part of every small business owner’s marketing plan:
1. Digital marketing is cheaper overall than conventional advertising
You only pay for the results you want. There are no upfront costs associated with printing flyers or spending money on television and radio spots that may never convert into leads. Even though there are initial set-up costs involved in creating your website or hiring someone to help design your logo, once you see the return on investment (ROI), you’ll find yourself recouping those costs pretty quickly.
2. Digital marketing offers greater brand awareness
When most of us think about branding, we think about logos, slogans, product names, websites — anything that conveys information about our products and services. But while these things certainly convey valuable information, they’re also pretty generic.
They mean something to anyone who sees them, but unless you give your audience additional details, they might not know much else about your company beyond the fact that you sell products or provide services. The truth is, people rarely remember logos or even slogans; they remember personal interactions.
If you interact with your audience through social media, blogs, forums, chat rooms, etc., you create relationships with your customers. Then, when it comes time to sell, people trust recommendations from friends and family over anonymous sources. That means if you’re active on Facebook, LinkedIn, Twitter, etc., you can leverage this by being genuinely friendly and engaging with others.
3. Digital advertising helps with SEO
Search engines like Google use complex algorithms that track which websites are the best quality content sites, including blogs. You can increase your rankings — and thus, your traffic — by posting relevant, high-quality articles on niche topics that attract the right audiences. When readers like what they read, they tell other people about it on social networks, linking back to your site. Over time, these links make your site rank higher in the search engine’s algorithm. In short, good content is king.
4. Digital advertising is flexible
Digital advertising has incredible versatility compared to traditional methods, such as print ads. For instance, you can easily reach certain demographics that are harder to connect with in other ways. On the other hand, you cannot post a billboard near a college campus and expect to get students to respond. Traditional marketing requires physical space, whereas digital advertising is mobile and can be targeted to specific users anywhere and at any given moment.
5. Digital advertising has more options than ever before
The internet gives us endless choices for how we advertise, so you don’t have to choose just one way. For example, instead of simply sending out a direct mail piece with an offer, you could create a QR code with a lead capture form inside that directs potential buyers to your website, where they can learn more about what you do before buying.
Or, you could develop a multi-channel campaign across email, social media, and the web, all working towards creating conversions on your landing page. No matter what method you choose, having access to the entire range of tools available today makes it easier than ever to find exactly the right solution to fit your business needs.
There are many benefits of using digital signage over other forms of advertising, as outlined above. It’s easy to implement and maintain – meaning it saves you money. Even better, digital signage doesn’t take up a lot of your budget because you only need to pay for what works. Therefore, any company looking to leverage its investment should consider implementing digital advertising. With smart, creative execution, and proper planning and tracking, your digital advertising should help grow your brand awareness, generate leads, convert sales and boost retention.