If you create content on the spur of the moment when an idea hits and publish it immediately, a content calendar may not have been on you radar until now. A content calendar can be beneficial to a website owner. It can help you to be more organized, which can help your overall content strategy. Creating content, while it can be done randomly, might benefit more from a plan. Here are some tips to consider when thinking about implementing a content calendar:
Determine Your Goals
A content calendar will be most beneficial when you know what your goals are. What are your goals for your content marketing efforts? Do you want to increase brand awareness or website traffic? Do you want to generate more leads? When you have decided on your goals, you know what type of content you will need to create. This is an important first step in creating your content calendar.
Know Your Target Audience
In addition to knowing your goals for your content, you want to know exactly who your target audience is. This can help you to focus on your content even more. When you know your audience better, you can appeal to their needs, wants, and interests. If your goal is to increase brand awareness, how does your target audience fit in? How can you attract their interest? How can you fulfill their needs and desires? By asking yourself these questions as you create content, you will naturally attract your target audience.
Brainstorm and Create a Running List of Ideas
Part of being a content creator means keeping a list of ideas that come to you. When you’re reading blog comments, social media comments, or even browsing the content of your competitors, you will have ideas pop up. You can work these ideas into your content calendar. If you have a few topics you cover, you may decide to take on one each week. You can also work holiday and seasonal content into your calendar. A content calendar will leave no room for surprises.
Decide on a Content Schedule
Once you have ideas for content that you want to publish, you can create a schedule. As mentioned above briefly, holiday and seasonal themes are wonderful ideas to fit into your schedule if they fit with your industry and content ideas. A schedule can be helpful so that you don’t publish similar content closely together. For example, if you write about health and fitness, you may tackle a health topic once a week, a workout idea once a week, and a product you offer once a week.
Your audience may enjoy much of your content, but they may prefer one topic over another, so it’s a nice idea to offer something for everyone during the week. A posting schedule will also help you to stay on track with posting regularly. Posting regularly will keep your audience engaged and coming back for more. They will look forward to your content because they know they can count on you posting.
Creating a content calendar will require organization, but will also help to keep you organized. Because content is important, creating a running list of ideas and schedule for when you will publish the content is crucial to your business. Content marketing benefits greatly from a content calendar.