Content Marketing for SEO Professionals
In one of his talks, Google’s Matt Cutts said that SEO professionals have to start thinking like marketers. That’s because the name of the game these days is content. Content that educates, content that entertains, content that drives purchasing decisions and sales.
To add significant value to client relationships, SEO professionals must now give recommendations for creating content that gets found in the search engines and passed around via social media. In this presentation, 20-year B2B marketing and copywriting veteran Dianna Huff will discuss:
- Answering site visitors’ unspoken questions through content
- Using Google Analytics, Alerts, and social media to develop content ideas
- Recommending the types of content that helps drive conversions
Event details
Content Marketing for SEO Professionals
Location: Crown Plaza Hotel, Natick, MA
Date and time: Wednesday, September 15, 2010
6:30 – 7:30 Networking
7:30 – 9:00 Talk and questions
Register now
- Create an Account if you don’t have one already.
- Login. A drop down list of available options appears. Select the one you’d like.
If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.
About the Speaker
Dianna Huff, President, DH Communications, Inc.
Dianna Huff is a B2B Web marketing expert who has built her online presence using SEO, blogging, and social media.
The president of DH Communications, Inc., a firm specializing in B2B Web marketing and copywriting, Dianna has been quoted in numerous blogs, books, and articles. She’s also a frequent speaker on marketing and SEO and has presented to the Publicity Club of New England, the New England Direct Marketing Association, and the International Association of Business Communicators, to name a few.
Her work is featured in best selling author David Meerman Scott’s new book, World Wide Rave and she is the recipient of over a half dozen marketing awards. Dianna’s client list includes large and small companies across the U.S.
