In one of his talks, Google’s Matt Cutts said that SEO professionals have to start thinking like marketers. That’s because the name of the game these days is content. Content that educates, content that entertains, content that drives purchasing decisions and sales.
To add significant value to client relationships, SEO professionals must now give recommendations for creating content that gets found in the search engines and passed around via social media. In this presentation, 20-year B2B marketing and copywriting veteran Dianna Huff will discuss:
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About the Speaker
Dianna Huff, President, DH Communications, Inc.
Dianna Huff is a B2B Web marketing expert who has built her online presence using SEO, blogging, and social media.
The president of DH Communications, Inc., a firm specializing in B2B Web marketing and copywriting, Dianna has been quoted in numerous blogs, books, and articles. She’s also a frequent speaker on marketing and SEO and has presented to the Publicity Club of New England, the New England Direct Marketing Association, and the International Association of Business Communicators, to name a few.
Her work is featured in best selling author David Meerman Scott’s new book, World Wide Rave and she is the recipient of over a half dozen marketing awards. Dianna’s client list includes large and small companies across the U.S.