For a website owner, content is the backbone of success. Content is what draws traffic to your website. Well-created content will benefit your ranking in search engines. Good content will educate visitors and help them improve their life, business, health, etc. in some way. Quality content is what will keep people coming back to your website.
Good content is important, but what is good content? Everyone will have different thoughts on this. While you should always aim to write the best content possible, there are certain factors you can focus on that will help. These include:
- Spelling and grammar: it’s not a big deal to have a typo here and there, but you do want to reduce these instances as much as possible. Content that contains many errors will look unprofessional and may cause readers to stop reading no matter how interested in the topic they are.
- Website visitors: it’s important to know which content on your website is drawing in the most traffic. By providing more of what people want, you will know you are offering good content. By knowing your audience and what they want from you, you can provide them good content that will keep them coming back.
- Know your goals: as a website owner, you should have goals for your website. This is likely to increase conversions and sales. Is your content helping you to achieve this goal?
Content shouldn’t be created just to create content. It should have a purpose. The purpose will depend on the goal you have. Random content will not help you to rank in search engine results pages, but if you are focused on what you have to offer and the main topic of your website, this will help your ranking. How? Including keywords and phrases in your content will help in your ranking. For people doing searches, high ranking content will be seen as good content and more likely to be clicked on.
Here are some signs that your content is seen as good by visitors and customers:
- You are gaining backlinks: Backlinks are when someone links to content you have provided. This is a good sign you’ve created good content. People got something from your content and want to share it with others.
- Traffic on your site is increasing: Another sign you are creating good content is that people are not only being drawn to your website, but staying. They are coming back for more, making purchases, or signing up for your newsletter or other offers.
- The comments are positive: Everyone gets negative comments now and then, but if overall the comments on your content are positive and engaging, this is a good sign.
Creating content for your website should be something you take seriously as it can make or break your overall success. Good content is defined differently by everyone, so figuring out what “good” means to you is a good starting point.
So, who determines what good content really is? In the end, it’s you.