What Is Going Viral?
The term going viral suggests that something has quickly spread through social media. Generally, a piece of information, such as a video or an article, becomes extremely popular throughout social media sites like Facebook, Instagram, or Twitter. From there, it spreads to other social media platforms or news articles.
Reasons Why Content Could Go Viral
There are a variety of reasons why content goes viral. They include the following:
- One reason is that someone with a high social media presence or publicized by a major news organization created the piece of information.
- Another reason is the natural progression of life in our modern world; when something new becomes popular, it spreads like wildfire.
- The third reason is that the information goes viral due to its appeal to its target audience.
What Does Going Viral Mean for You as an Entrepreneur?
Going viral is a great way to be noticed. If you are an entrepreneur, product developer, or business owner, having your content or product go viral means that you’re going to get a lot of extra attention. You’re going to have more people who will see your content and possibly buy your product.
As an entrepreneur, your content should be seen by many people. If your content goes viral, people will share it, and its visibility will increase, so why not make an article they will like and share?
To go viral, you need to think about the content. You need to explain your value proposition, why this is valuable information that the audience needs right now, and then create content around that.
But you don’t need to worry too much about going viral. The more you worry, the more likely you will overthink and ruin everything. The following are a few guidelines that could increase your chances of going viral:
1. Use Videos
Videos are more appealing for people to access and watch. We all love videos. They are great for social media sites. Videos go viral more than articles. Therefore, you should create videos about your value proposition.
Make sure the video has a call-to-action on it; tell people to go to your website or find another way to convert them from viewers into leads.
If you put up a video and it doesn’t go viral straight away, don’t worry. This is normal and happens all the time. Results come with consistency, and it takes time to go viral.
2. Use Pictures
Pictures are another way that you can use to go viral. Using pictures is good for Facebook, Instagram, and Twitter. Make sure the pictures have a call-to-action on them; tell people to go to your website or find another way to convert them from viewers into leads.
Look at the images that other businesses are putting on social media. As yourself some questions. What types of images will you use? Is it possible to get an influencer to take the picture for you, or will you take it yourself?
Think about what type of pictures people from your industry are posting. You can chat with someone else in your industry and ask them what kinds of pictures they use. It doesn’t have to be simply pictures of your business – it could be a funny picture or something that highlights a specific problem that your business can solve.
3. Create an Infographic or Video Infographic
An infographic is an image with text on it. It is great for Facebook and Twitter. It also has a call-to-action on it; this means you can tell people to go to your website, contact you, or find another way to convert them from viewers into leads.
You can find a lot of places to create infographics for free. You only have to type in “Infographic creator” into Google, and you will find various sites that you could use.
4. Use Your Networks
Talk to people who are relevant to your business, but don’t talk about work all of the time. For example, if you want to be better at content marketing, talk with other people in your industry who are good at content marketing. They can help you out and give you advice.
Make sure you get people to share your content. It can help you go viral.
5. Tell a Story
If you want to go viral, you need to tell a story. It could be something you are working on in your business or a story from your personal life.
For example, if you’re in the healthcare industry, you could talk about how specific medication could help one reduce weight. Tell stories that have a direct relationship with people’s lives.
6. Be Professional
Make sure that you have something professional and it speaks to your customer base. Think about what kind of content is going to speak to your customers.
If your business speaks to a specific demographic profile, use content that speaks to those people.
7. Make the Content Easy To Share
If you want to go viral, you need to make it easy to share your content. There are several ways to enhance the ability to share. The following are some of them:
- For YouTube videos, allow the embed function.
- Consider using Twitter as it has a retweet button in addition to share. The retweet button makes it extremely easy for other users to share your content.
- Use small size content. Many people are more likely to share small size files than large ones.
Although there is no exact way to go viral, the above strategies can go a long way in boosting your content for more visibility.