How often do you see a competitor outranking you and wonder “How did they do it?” It’s a question we hear all the time! While there is no easy answer, the key to a good competitive analysis is looking beyond just links or rankings and evaluating the big picture.
- Find out if/how a competitor is optimizing for search.
- Learn how to identify link strategies, social tactics, & more.
- Save time & effort by evaluating competitor content strategies.
How to Do Competitive Analysis in Search Marketing
Admission: Free for SEMNE members, Free for Grove members, $49 for non-members.
Thursday, December 11, 2014
6:00 – Badge pickup
6:30 – 7:30 Reception with food and refreshments
7:30 – 9:00 Presentation followed by Q&A
The Grove, 760 Chapel St, New Haven, CT telephone: (203) 654-9675
Sponsored by: Medium Well
About Casie Gillette
Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. She has been in the online marketing industry for over nine years, working on both the agency side and in-house. Casie has been responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding at conferences across the country and can be found writing for various marketing publications including Search Engine Land.