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Storytelling in the Digital Age – Boston
Speaker: Pearl Higgins of Outspoken Media Storytelling is at the root of community development, and has been for a long time. When done well, it bridges the gap between the brand you want your audience to see you as, and the image they already know. With the right methods and tools storytelling can connect...
Google Search Quality Rating Guidelines
Join SEMNE for an evening at the The Grove in New Haven. Jonathan Hochman will give a talk about the Google Search Quality Rating Guidelines.  Older copies of this document were leaked. In November 2015, Google released an updated, complete version to the public (15 Megabyte PDF).  The Guidelines are 160...
Everything You Need to Know About Search
Join us for an evening with Barry Schwartz of Search Engine Land.  Barry will hold an extended Q&A session covering the latest developments in search engines, search algorithms, and the search business. Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web...
SEO for E-commerce Sites
Join SEMNE at District Hall in Boston on June 10, 2015 for refreshments, networking and a presentation by Seth Worby of Champ Internet Solutions.  Seth will discuss best practices for optimizing E-commerce sites, including: Benefits of having a dynamic CMS. Auto-generating product specific meta data. Methodology...
Leveraging Google Webmaster Tools for Actionable Insights
Google Webmaster Tools is a powerful source of data available for free to every webmaster. This session will explore the many different ways to use this tool to gather useful information that you can turn into actionable insights. We’ll dig into the many different types of reports available including...
Structured Data and Local SEO
Local SEO specialist, Chris Sheehy of Rhode Island’s Sidewalk Branding Co., will discuss the benefits of incorporating the “LocalBusiness” schema of structured data for greater business website indexation and online visibility. He will also be demonstrating (and sharing) the structured data...
Web Analytics Master Class
Please join SEMNE for a master class with Jay Murphy of Trionia.  This session will provide you with ideas and examples of how to use web analytics to receive more value from your marketing dollars. Web Analytics Master Class Admission: Free for SEMNE members, $49 for non-members Wednesday, October...
Search Engine Optimization in 2014 and Beyond
Join SEMNE on Thursday, March 6, 2014 for an event featuring Eric Enge. Eric will present a talk, Search Engine Optimization in 2014 and Beyond, about best practices that will stand the tests of time and future Google updates. Search Engine Optimization in 2014 and Beyond Admission: Free for SEMNE members,...

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