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How to Do Competitive Analysis in Search Marketing
Join SEMNE for an event in New Haven on Thursday, December 11, 2014.  Our speaker is Casie Gillette of KoMarketing Associates. How often do you see a competitor outranking you and wonder “How did they do it?” It’s a question we hear all the time! While there is no easy answer, the...
SEO in a Pay-Per-Click World
How to Play in a Pay-to-Play World The Search Marketing community is coming to consensus: There’s no free lunch. Increasingly, to see results, PPC and AdWords are where it’s at.  SEOBook community manager Eric Covino provides his top tips to manage more effectively in a pay-to-play world,...
SEO for Startups
Please join SEMNE on December 11, 2013 in New Haven for a talk by Barry Schwartz of Search Engine Land.  We’re meeting at The Grove, a startup workspace. Whether you’re involved with a startup business or just want to run your business like one, this talk will provide essential advice on...
Top 25 A/B Tests with WhichTestWon.com
Yes, Google’s said you can run A/B tests on your top SEO traffic pages.  In fact, they encourage it. Get inspired by 25 Case Studies of real-life tests — including creative samples and results data — that increased conversion optimization for sites like your own.  Includes award-winning...
Website Speed Optimization
On June 26, 2012 our speaker is Jonathan Hochman of Hochman Consultants.  He will present an expanded version of his talk on website speed optimization from SMX Advanced Seattle. Good service requires you to respond promptly to customers, whether in person, by phone, by email, or through your web server....
Personae in Search
Michael King Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how...
Hot Topics in Search Marketing for 2011
Due to an impending blizzard or ice storm Feb 1-2, this event has been postponed until Monday, Feb 7. Our speaker is Jonathan Allen, Director of Search Engine Watch. Attend this event to gain insights into where search marketing is headed in 2011. If you are wondering about things like mobile search,...
The Benefits of a Combined SEO and Social Media Strategy
The Benefits of a Combined SEO and Social Media Strategy What’s worse: Creating content that doesn’t get found or optimizing a site and walking away? Search engines get bored with websites that don’t continuously publish new content. So do people! Your SEO strategy stops having impact quickly...

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