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Why Are AdWords Text Ads All the Same?
Have you ever noticed that most text ads on Google look similar—and often have the same kind of messaging? Why is that? And is there a better, more effective, way of doing things? In her presentation, Pauline Jakober will share a case study on text ad messaging that was conducted by her team at Group...
Storytelling in the Digital Age – Boston
Speaker: Pearl Higgins of Outspoken Media Storytelling is at the root of community development, and has been for a long time. When done well, it bridges the gap between the brand you want your audience to see you as, and the image they already know. With the right methods and tools storytelling can connect...
Google Tag Manager and Digital Marketing – NH
Today’s digital marketing requires a level of accountability that can push your IT team to the brink with requests for tracking implementation. Google understands this and has been quietly rolling out great new features and integrations between Google Tag Manager (GTM) and many common advertising networks....
Integrated Search with Chris Boggs
Join us at TripAdvisor’s new headquarters in Needham, MA for an evening with Chris Boggs of SEMPO and Web Traffic Advisors.  Chris will speak about the top three opportunities for integrated search, social brand and performance marketing. Chris has been involved in digital marketing since 2000,...
How to Do Competitive Analysis in Search Marketing
Join SEMNE for an event in New Haven on Thursday, December 11, 2014.  Our speaker is Casie Gillette of KoMarketing Associates. How often do you see a competitor outranking you and wonder “How did they do it?” It’s a question we hear all the time! While there is no easy answer, the...
SEO in a Pay-Per-Click World
How to Play in a Pay-to-Play World The Search Marketing community is coming to consensus: There’s no free lunch. Increasingly, to see results, PPC and AdWords are where it’s at.  SEOBook community manager Eric Covino provides his top tips to manage more effectively in a pay-to-play world,...
SEO for Startups
Please join SEMNE on December 11, 2013 in New Haven for a talk by Barry Schwartz of Search Engine Land.  We’re meeting at The Grove, a startup workspace. Whether you’re involved with a startup business or just want to run your business like one, this talk will provide essential advice on...
Top 25 A/B Tests with WhichTestWon.com
Yes, Google’s said you can run A/B tests on your top SEO traffic pages.  In fact, they encourage it. Get inspired by 25 Case Studies of real-life tests — including creative samples and results data — that increased conversion optimization for sites like your own.  Includes award-winning...

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