Blogging and Search Marketing | SEMNE

Blogging and Search Marketing

This event has already happened. See how it turned out here!

When: May 2, 2007 from 6:30 PM – 9:00 PM
Where: Tumble Brook Country Club – Bloomfield, CT Free for SEMNE Members

  • $45 for non-members

Wondering how blogging can benefit your search engine marketing strategy?

Join SEMNE and Stephen Turcotte, founder of Backbone Media and corporate blogging service SCOUT, as he explains the ins and outs of how your blog can and should be an integrated piece of your search engine optimization (SEO) strategy.

Most blogging systems are fantastic for SEO but there are a number of techniques and strategies that can really make a blog sing the right tune to search engines plus deliver client results.

During this practical session, Stephen Turcotte will share the techniques his company uses to create keyword targeted blogging strategies and fully optimized blogs.

You will learn:

  • Why blogs are a great way to achieve top search engine rankings.
  • How to incorporate organic search engine marketing into your blog strategy.

You’ll leave this meeting with a checklist of technical tips that can be applied directly to your blog right now, which will help it to gain traction in Google, Yahoo and MSN Live search engines.
Stephen Turcotte, President and Founder of Backbone Media

Stephen Turcotte founded Backbone Media, Inc. in 1996. As one of the first Internet firms to specialize in search engine positioning, Backbone has grown to be a 13 person firm producing online marketing and website development results for large and small companies. With over eleven years of experience in the Internet marketing industry, Stephen continues to pioneer techniques that combine web development technology with online marketing strategies to drive qualified traffic and sales.

Prior to Backbone Media, Stephen Co Founded Music Interactive, a relational database based online music community and website development firm for the music manufacturing and publishing industry. Music Interactive was founded in 1994 and sold to Hal Leonard Publishing in 1996.

Stephen has been featured or quoted in the Boston Globe, Boston Herald, BtoB Online, Boston Business Journal and many other business publication’s articles about web marketing. Stephen is a frequent presenter to local audiences on the topic of search engine marketing. The websites he has developed and marketed have been covered by major national media organizations including The New York Times, The Wall Street Journal, Forbes, Fortune, Time, CFO, and the BBC.

Stephen is a founding member of the Search Engine Marketing Professionals Organization (SEMPO) and Chair of the SEMPO B-to-B Subcommittee. Stephen is also a leading member of the Massachusetts Innovation and Technology Exchange (MITX) CEO Roundtable Content Committee.