Have you ever noticed that most text ads on Google look similar—and often have the same kind of messaging? Why is that? And is there a better, more effective, way of doing things? In her presentation, Pauline Jakober will share a case study on text ad messaging that was conducted by her team at Group...

Speaker: Pearl Higgins of Outspoken Media Storytelling is at the root of community development, and has been for a long time. When done well, it bridges the gap between the brand you want your audience to see you as, and the image they already know. With the right methods and tools storytelling can connect...

Today’s digital marketing requires a level of accountability that can push your IT team to the brink with requests for tracking implementation. Google understands this and has been quietly rolling out great new features and integrations between Google Tag Manager (GTM) and many common advertising networks....

Join SEMNE for an evening at the The Grove in New Haven. Jonathan Hochman will give a talk about the Google Search Quality Rating Guidelines.  Older copies of this document were leaked. In November 2015, Google released an updated, complete version to the public (15 Megabyte PDF).  The Guidelines are 160...