Michael King Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how...

Search engines are reshaping the playing field for paid search marketers with a dizzying array of features, targeting options, and changes to their algorithms.  In this session, Matt Lawson, VP of Marketing at Marin Software will uncover the mega-trends that are reshaping the PPC search and social advertising...

Search marketing is often an afterthought when organizations prepare their marketing strategies and budgets. This talk by Jordan Rost of Google will explain how to use search as the foremost marketing tool to gain insights into your audience. Who are they? What are they looking for? What messages resonate...

Panda Ranking Signals SEMNE June 15 View more presentations from Eric Enge

Framingham, MA | June 15, 2011 with Eric Enge In the world of search engine algorithms the only constant is change. Google’s latest bombshell was the Panda update which was released on February 23, 2011. As part of this update Google started to begin to actively measure things such as content...

Technical SEO: The Devil in the Details (v2) View more presentations from Jonathan Hochman.

Event details Everybody loves free traffic! This talk will focus on how to get more free traffic by fixing technical issues with your web site.  We will cover HTML code, page speed, redirects, content management systems such as WordPress, how to prevent hacking, and diagnostic tools.  As search engines...

Due to an impending blizzard or ice storm Feb 1-2, this event has been postponed until Monday, Feb 7. Our speaker is Jonathan Allen, Director of Search Engine Watch. Attend this event to gain insights into where search marketing is headed in 2011. If you are wondering about things like mobile search,...