SEMNE is the premier community of search marketers in New England. We gather six times per year to get fresh information and network with peers. Members include webmasters, business owners and professional consultants.
Join SEMNE for an evening at the The Grove in New Haven. Jonathan Hochman will give a talk about the Google Search Quality Rating Guidelines. Older copies of this document were leaked. In November 2015, Google released an updated, complete version to the public (15 Megabyte PDF). The Guidelines are 160 pages that teach Google’s human search quality raters how to evaluate a representative sample of websites. The human website ratings are used to train Google’s RankBrain artificial intelligence (AI) to produce search rankings.
By understanding what humans are taught to look for, you can build web pages that will be viewed more favorably by the AI. It’s easy to be overwhelmed because the Guidelines are dense. This talk will highlight the important factors and provide cost-effective tips for improving web pages. Topics will include organization, content types, trust factors, usability, speed, and quality control. Google wants to refer users to the best web pages. By understanding what “best” means, you can build pages so good, people would think something was wrong with Google if they didn’t rank yours first.
Hosted by Medium Well
Admission: Free for dues paying SEMNE members, $49 for non-members, startups BOGO, Free for students.
Wednesday, April 6, 2016
5:30 – 6:30 pm SEMNE Board Meeting (optional)
6:30 – 7:30 pm Reception with food and refreshments
7:30 – 9:00 pm Presentation and Q&A
The Grove, 760 Chapel St, New Haven, CT telephone: (203) 654-9675
Jonathan Hochman is a Yale-educated computer scientist with 25 years experience as a technology, marketing, and internet security consultant.