Search Engine Marketing New England—SEMNE

SEMNE is the premier community of search marketers in New England. We gather six times per year to get fresh information and network with peers. Members include webmasters, business owners and professional consultants.


SEO for E-commerce Sites

Join SEMNE at District Hall in Boston on June 10, 2015 for refreshments, networking and a presentation by Seth Worby of Champ Internet Solutions.  Seth will discuss best practices for optimizing E-commerce sites, including:

  • Benefits of having a dynamic CMS.
  • Auto-generating product specific meta data.
  • Methodology behind tagging efficiencies.
  • Creating redundancy without the duplication of content.
  • White Hat search tactics that positively affect search results.
  • Integrate tracking to maintain top notch analytics.
  • Practice long tail SEO to increase search traffic.
  • Optimizing the check-out process to avoid shopping cart abandonment.

SEO for E-commerce Sites
Admission: Free for SEMNE members, $49 for non-members
Wednesday, June 10, 2015
5:30 – 6:30 Board meeting, open to all SEMNE members
6:30 – 7:30 Networking with beverages and hors d’oeuveres
7:30 – 9:00 Presentation followed by Q&A
District Hall, 75 Northern Avenue, Boston, MA 02210
Tel: 617-982-3213

Our Speaker: Seth Worby

Seth founded Champ Internet Solutions in March 2009. Prior to founding Champ, Seth worked at Verndale, one of Boston’s largest privately owned web development firms, where he started their search engine marketing department and played a key senior strategist role. Seth also worked at Catalyst Online, a WPP & GroupM company and one of the nation’s premier SEO agencies as a Project Manager and SEO Specialist. At Catalyst, Seth managed and strategized SEO efforts for industry leaders Pfizer, Procter & Gamble, A&E TV (including biography.com and history.com) and Novartis. Before joining Catalyst, Seth worked for Shark Communications, a leading interactive marketing and advertising agency in Vermont as an SEM Analyst and Webmaster for large banks and small to mid-sized businesses.

Seth earned a Bachelor of Science in Business Administration with a focus in E-Business Management from Champlain College, which was the inspiration for the company’s name, Champ.

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