Using Marketing to Enhance Your Search Traffic
Where: Trumbull Marriott Merritt Parkway - Trumball, CT (Near Bridgeport, Milford and Stratford)
When: Sept. 16, 2008 from 6:30PM-9:00PM
Speaker: Vanessa Fox, formerly with Google and Zillow; Currently with Search Engine Land and Ignition Partners
Cost: Free to SEMNE Members and $39 for non-members until Sept 1, 2008 when it will be $49.
Join SEMNE on Sept. 16, 2008 as we make the rounds of New England and land in Norwalk, Connecticut with former Googler, Vanessa Fox.
As search marketers, we often get caught up in rankings, while forgetting about good old fashioned marketing, and how it needs to be an essential part of any online venture. Vanessa will discuss how marketing can (and should) be used to enhance your search engine traffic.
In Vanessa’s high energy presentation you will learn:
- what to do with your web analytics data
- how to incorporate your email marketing efforts into your SEO campaigns
- integrating your offline message with your online presence
- how your paid search campaigns can be used in conjunction with your organic search listings
About Vanessa Fox
Vanessa Fox is the founder of Google’s Webmaster Central. She left Google in June 2007, briefly worked at Zillow and now works for Ignition Partners as an “entrepreneur in residence.” She is a prominent technology blogger, and public speaker.
Vanessa offers advice to webmasters to help get their sites listed in Google, and to solve problems they may have with the way Google indexes their pages.
A Buffy the Vampire Slayer fan, she sometimes explains SEO concepts using Buffy analogies.