Our March event will cover global search marketing with Bill Hunt. Bill Hunt is currently the President of Back Azimuth Consulting and co-author of Search Engine Marketing Inc.

Search engines offer marketers a tremendous opportunity to test opportunities and rapidly enter new overseas markets.  Unfortunately, it is not just as easy buying ads in Google and hoping you will connect with international prospects.

At this event we will review the best practices marketers must follow to successfully leverage search to enter new markets.

• How to choose the markets to enter
• How to do keyword research in local markets
• How searcher behavior varies from country to country
• Factors to consider when localizing your site
• What are the technical issues you must consider to be indexed and rank well
• How to generate links to your international site
• How to manage sites in multiple markets and countries
• Review of the most common international business mistakes

Bring your questions and concerns about entering global markets and get them answered by Bill and other members of SEMNE.

This event will include a networking hour with a generous selection of appetizers and cash bar, followed by a presentation by Bill Hunt, and a Q&A session.

Event details

Global Search Marketing
When: Wednesday, March 31, 2010; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: Bill Hunt, Back Azimuth Consulting
Cost: Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

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