Job Description:

The SEM specialist will be responsible for assisting in planning, implementing, analyzing, and managing paid search engine marketing campaigns. The appropriate individual will be familiar with how paid listings operate at Google AdWords, Yahoo, MSN and similar bid for position outlets. He/She will manage daily activities of a number of accounts, generate weekly reports, analyze important metrics, and plan strategies for continuing accounts. The SEM Specialist will also be responsible for assisting with keyword research, setting up and verifying tracking, and improving current systems for future expansion. This position requires exceptional attention to detail and analytical skills in order to manage and optimize multiple accounts, and good communication abilities to convey performance and strategy directly to clients.

Duties include:

• Plan, create, and upload ad copy for various outlets
• Perform analysis and optimize campaign to achieve client goals
• Maintain daily bids and positions to maximize ROI while preserving budgets
• Create reports for clients and provide updates on program status/progress
• Stay abreast of policies, news, and strategies for optimizing paid campaigns
• Communicate directly to clients and develop strategies based on their objectives.

Experience:

• Strong technical and analytical skills with attention to detail.
• Highly organized and methodical work habits
• Strong communicator and team participant
• Hands on exposure to direct marketing, search marketing, or other direct response channels
• Excellent MS Excel and MS Access skills, including query building, chart generation, and pivot tables
• Understanding of tracking methods and implementation
• Familiarity with website traffic analytics
• Making modifications to large amounts of data in Excel/Access in bulk
• Also beneficial: SQL, dynamic web site, understanding of JavaScript

Please send cover letter/resume to careers AT websitepublicity.com

This role, on the eMarketing Team, requires the application of search marketing best practices and an analytical focus on business process improvement to drive measurable success in prospect/customer lead generation, retention, and conversion via Avid.com and related web properties/channels. This individual will work with WW marketing, sales, across divisions of Avid, channel partners, and the web strategy team to optimize new and existing online acquisition programs designed to maximize site traffic and lead conversion.

This role will analyze Avid.com web sites’ key statistics, research and identify relevant keywords and phrases, and effectively track metrics and CTR for Avid’s various worldwide web sites and online programs. Work closely with WW marketing to strategize methods for enhancing CTR, conversion, and ROI on Google AdWords, YSM!, and MSN AdCenter, via analysis of campaigns and A/B testing. Manage SEM marketing budget, along with both internal and external resources, in order to deliver creative and cost-effective search marketing initiatives to drive online brand awareness, sales, and lead generation within time and budget parameters.

Paid Search Program Management

• Plan, execute, track and report spending on paid media campaigns
• Develop global acquisition program reporting templates, including traffic, budget and efficiency tracking for PPC campaigns and other online advertising programs
• Recommend and develop tools for conversion tracking, keyword bid management and reporting
• Responsible for paid search program success through bidding strategies and effective keyword management within budgetary constraints
• Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance efficiency
• Expand keyword inventory
• Work with marcomm copywriter or Segment Manager to test ad copy variations to increase effectiveness of call-to-action and appropriate messaging
• Continually monitors, tests, analyzes and retests messaging leading to increased click/impression ratios
• Improve landing page performance through multivariate testing, visitor segmentation, and messaging
• Provide SEM education to the business units, marketing communication managers and other internal departments

Organic Search Program Management

• Develops and documents standards related to SEO that can be employed by WW marketing
• Acts as the subject matter expert on SEO/SEM and leads integration across the Marketing team as well as business units
• Serve in advisory role to Segment Marketing Managers and Web Strategy Manager to evaluate both content and structure of new releases and enhancements to web sites, ensuring designs are conducive to SEO best practices
• Work with business units and internal departments (copywriting, PR) to implement strategic and comprehensive verbiage for new and existing content on avid.com and other Avid worldwide sites
• Identify and implement improvements to the Avid.com family of websites that result in higher natural search listings
• Responsible for search engine optimization (SEO) and web analytics across all web properties
• Manage Search Engine Optimization (SEO) projects, employing methods including alt tag tuning, directory submission, URL, page content optimization, linking strategies etc.
• Set-up and report on overall SEO program success

To apply, please visit: http://avid.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=3857

Requisition ID # 3857

We are looking for strategic, analytical and hardworking professionals with strong consultative and excellent communication skills to successfully perform search marketing and display advertising campaigns for Fortune 1000 clients.

The Search Analyst will work closely with clients to develop, execute and monitor effective online marketing campaigns. Primary responsibilities include managing client relationships, developing campaign strategies, and optimizing results on an ongoing basis to maximize results. The Search Analyst is also responsible for coordinating media campaigns, developing creative ideas and managing complex data complex data across multiple campaigns.

Job Functions:

• Implement and manage online media campaigns and programs for key clients (e.g., pay-per-click search engine marketing, display advertising, and other pay-for-performance marketing).
• Manage client relationship and campaign project management
• Ability to create and deliver effective presentations
• Develop and maintain project plans to update clients on status of campaigns
• Track and report on campaign results, data analysis, and hold weekly campaign status calls
• Performing in-depth quantitative analyses of marketing campaigns to provide strategic recommendations and implement tactics to help achieve client objectives.
• Work closely with other internal teams to achieve client goals
• Ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
• Develop, coordinate and execute media plans
• Accountable for integrated client results across all relevant products/services and client retention

 Qualifications:

• 3-5 years of direct experience in search marketing or display advertising, preferably with an agency
• Minimum one (1) year experience in a client-facing position (e.g., account management, client management, senior client support or business development).
• Bachelors Degree and five years experience or an equivalent combination of education and experience
• Strong knowledge or experience in marketing and advertising, with particular emphasis on interactive media, paid search, direct marketing, strategy and enterprise analytics, preferably Omniture
• Creative thinking and analytical problem solving
• Proven ability to manage projects to successful completion, multi-task, and work within tight deadlines.
• Automotive marketing or lead generation expertise a plus, but not required
• Experience in media buying and trafficking ads through DoubleClick or similar ad server a plus, but not required

ADP offers a competitive salary and benefits package, including first day coverage for medical, dental and vision plans, a 401K plan, pension plan, stock purchase plan, and much more!

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

To submit resume, please visit www.adp.com and click on careers. Staffing Requisition # TECH12451

About ADP / BZ Results

Automatic Data Processing, Inc. (NYSE: ADP), with nearly $8 billion in revenues and over 600,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company’s Web site.

ADP Dealer Services provides integrated computing solutions to nearly 25,000 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is a business unit of Automatic Data Processing, Inc (NYSE: ADP).

ADP/BZ Results is a digital marketing solutions company. The BZ Results solution helps car dealerships sell and service more vehicles by delivering more customers to the dealership’s website and showroom. BZs cutting edge Digital Marketing system delivers unmatched results.

We are currently seeking an Internet Marketing Specialist to take on many of the daily responsibilities of our Internet marketing efforts. The candidate will get invaluable training from our experienced team and responsibilities in areas such as Pay-Per-Click search marketing (PPC), Search Engine Optimization (SEO), web property development/maintenance and affiliate marketing.

This position offers a unique opportunity to become a key member of our group as you will be given a great deal of responsibility, and the autonomy and freedom to implement and execute your ideas.

Responsibilities include but aren’t limited to:

Primarily this job is about having great ideas, gathering and analyzing data and utilizing both to help achieve great results. The person who gets this job will have shown that they are creative in thought, data focused and comfortable giving well supported opinions and feedback. Specific areas of responsibility include:

Pay-Per-Click search marketing:

• Overall account management, including ad copy development, reporting, keyword research and bid management

Search Engine Optimization:

• Link building
• Web property improvement & development

Affiliate marketing:

• Maintain existing and establish new affiliate relationships
• Continue to develop and improve affiliate program

Requirements:

Must show a strong interest in how the Internet is changing the way businesses interact with their audience and vice versa.
Good analytical and data handling skills - High level of comfort with Excel
Good business sense
Assertive attitude, self starter
Organized, able to prioritize and multi task
3+ years of Marketing experience
BA/BS, 4 year degree

Strongly preferred:

1+ year of Internet Marketing experience
SEO - understanding of search engine results and SEO
PPC - familiarity with the main search engines’ paid search interfaces and common PPC metrics

About Merchant Warehouse:

In 1998 Merchant Warehouse was founded on the principle that businesses should be able to purchase credit card machines and merchant accounts at a reasonable price and backed by great service. It was a simple goal at the time, but it helped change the entire industry. Now, almost ten years and well over 40,000 merchants later, Merchant Warehouse sets the standard for price, customer service, ethics and integrity. Merchant Warehouse has earned one of the best reputations in the credit card processing industry. No other company can boast of higher customer satisfaction or retention rates. We have a long history as a member in good standing of the Better Business Bureau, and have been rated number one by Credit Card Processing Review. We are located in downtown Boston’s Financial District, with with easy access to the commuter rail, all major subway lines and many bus routes. We currently employ over 125 people and will be growing rapidly in the next several months. We are an equal opportunity employer and look to build our company around great people.

Contact:

Human Resource Manager: email resume to kmoro AT merchantwarehouse.com or fax to 617.595.4008

The Search Project Manager is responsible for coordinating the search marketing campaign implementation and for communicating the status/progress both internally and to our clients.

Responsibilities:

• Develop strong, positive relationships with all client and client agency team members
• Fully understand the marketing and search goals of our clients
• Assist in establishing the search marketing plan and key metrics
• Create and update successful implementation plans
• Interact with client, client agencies and internal resources in day-to-day activities (e.g., setting expectations, follow-through, etc.).
• Work effectively with organic and paid team by managing their daily tasks, progress and deadlines
• Review and if needed, edit deliverables sent to the client
• Identify and communicate project scope requirements and issues
• Complete monthly status and performance reporting
• Manage to budget
• Participate in PM process and internal tool improvements
• Provide input on annual reviews for project resources

Qualifications:

Education

• BA/BS degree required in Marketing, IT or a related field

Experience

• 3-5 years experience in project management in an internet environment

Other:

• Strong attention to detail
• Ability to handle multiple clients in a deadline driven atmosphere
• Strong presentation and negotiation skills
• Excellent writing and communication skills
• Proficiency with MS office tools
• Exposure to web analytics tools

Contact:

Please email your resume and cover letter to the Vice President of Search:

hr AT catalystsearchmarketing.com

The Search Marketing Strategist applies organic search marketing experience to develop SEO campaigns that drive qualified traffic to the client’s site. This person will develop direct relationships with the client, and will become the internet audience expert for their business area.

Responsibilities

• Review clients’ websites or new site documentation for search engine friendly principles
• Translate client’s marketing goals into successful keyphrase and site strategies
• Troubleshoot search engine indexability issue
• Analyze competitive sites
• Develop, implement and maintain comprehensive search engine optimization recommendations
• Write site and search ad copy
• Develop linking strategies
• Maintain expertise on search engine news and trends
• Analyze traffic and/or rankings reports
• Mentor junior SEO specialists
• Develop expertise within client area of focus
• Assist the Account Manager on renewal activities

Qualifications:

Education

• BA or BS required in Marketing, IT or a related field

Experience

• 3-5 years experience in Search Engine Optimization
• 2-4 years writing/editing web pages

Other

• Proven understanding of HTML
• Ability to handle multiple clients simultaneously
• Strong presentation and negotiation skills
• Excellent writing and communication skills
• Proficiency with MS office tools

Contact:

Please email your resume and cover letter to the Vice President of Search:

hr AT catalystsearchmarketing.com

You are already an expert when it comes to internet marketing. When you join us, you’ll have access to bleeding edge tools and a fast-growing set of clients in a wide range of industries. You’ll be part of a team that is leading the industry in thinking about internet marketing, and your insights into what works and what doesn’t will help shape future enhancements to an already stellar set of tools. There is no travel for this job.

The company itself is doing exceptionally well, for career-motivated people, there will be upward mobility. We are growing very fast, adding new customers all the time. Our Consultants learn a tremendous amount about internet marketing, business strategy and marketing by being part of our team. We will end up giving you a mini-MBA in internet marketing that you will be able to use the rest of your career.
Responsibilities:

* Analyze client websites and business situations quickly and accurately drawing on HubSpot’s tools and other sources
* Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no hand-holding
* Provide guidance and thought leadership to a growing team of passionate search engine marketers
* Develop insightful, thorough reommendations to improve technical, design, content, on-page and off-page optimization elements
* Manage day-to-day client relationships through conference calls and presentations
* Design and deliver training classes to various customer groups

Ideal Candidate Qualifications

* BA or BS, ideally with emphasis in communications, marketing, advertising, computer science, or related field
* Deep knowledge and interest in SEO, SEM, blogs, and business analytics
* Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations
* 2+ years of internet marketing experience preferred
* Experience working with small/medium businesses
* Must have a proven track record of delivering results through ethical search engine optimization techniques
* Desire to explain, teach, coach, and generally enable our customers to use our tools to achieve meaningful results for themselves over the long-term.
* Excellent presentation, verbal, and writing skills are required
* Excellent organizational skills and ability to manage multiple simultaneous projects and resources
* Attention to detail
* Sense of humor

To apply, email your resume to careers@hubspot.com with subject “Internet Marketing Consultant”

Please, no recruiters or agencies.

Scope: An ideal “half-time” role for anyone seeking a flexible, high-energy position with variety, autonomy, challenge, and responsibility.

Compensation: Competitive salary plus bonus. Budget may also be provided for local events and networking.

Qualifications:

• Passionate about consumer empowerment through online peering and sharing;
• Familiar with online classified websites and local search sites and/or review sites and/or home-related sites (such as Craigslist, Yelp, TripAdvisor, Zillow);
• Writing ability a must;
• Some background in public relations, online marketing, or related disciplines;
• Comfortable contacting and talking to people, with a track record of enthusiastically spreading the word about products and services;
• Understands the local Boston area in terms of media publications, well-known businesses, personalities, etc., and willing to research further;
• Passionate about trends in home renovations, design, contractor standards, practices, consumer protection laws, etc.
• Blogging or journalism backgrounds are assets
• Postsecondary degree an asset

About HomeStars: Founded in 2006 by Nancy Peterson, HomeStars seeks to create communities of homeowners in key markets, to become the premier destination where homeowners congregate and share their experiences about renovation, construction, and home-related retail purchases. In Toronto, HomeStars quickly achieved a critical mass of reviews and daily website visits. Version 2.0 launches shortly in a small number of cities and will expand to several additional major North American markets in 2008.

If interested, please send c.v. and cover letter to andrew.goodman@yahoo.com.

Charles River Interactive is a young and fast-growing company with an impressive array of clients that range from top high tech companies to ecommerce sites to Fortune 500 corporate sites. We are a “premier” provider of Internet search marketing services and our mission is to translate our client’s business goals into search marketing strategies, while providing the highest possible level of service.

The Senior SEO Specialist will work closely with our experienced SEO team to help develop, implement and manage SEO campaigns for new and existing clients. The ideal candidate will be comfortable interacting with client contacts ranging from the marketing manager to the IT director to the webmaster.

Job responsibilities include functioning as a key member of the SEO team for all SEO initiatives, including:

• Conduct technical evaluations and create SEO recommendations for a variety of client sites both new and existing
• Work with clients and web development agency partners to create, implement and QA complete and ongoing SEO strategies
• Meet with clients by phone and in person on a regular basis to establish and maintain close working relationships
• Analyze and interpret campaign performance data and reports

Desired qualifications include:

• Experience in creating search engine optimization strategies for a variety of sites
• At least two years experience working as an SEO expert
• Understanding of search engine algorithms including indexing, ranking criteria and technical considerations
• Ability to evaluate a site for SEO and create detailed recommendations
• Technical web experience, such as knowledge of HTML, JavaScript, and CSS
• Knowledge of website design and development process
• Familiarity with web analytics especially as it applies to SEO reporting
• bility to effectively communicate with clients in a highly professional manner
• Able to multi-task and prioritize - must work well under pressure
• Web copywriting/copyediting skills
• Familiarity with paid placement (AdWords, Yahoo) a plus

We offer a competitive salary plus a full benefits package and a comfortable work environment. There is potential for substantial additional bonus rewards in exchange for exceptional performance.

If interested, please submit a cover letter and resume to hr@charlesriverinteractive.com.

Thankfully, it all paid off handsomely Tues. March 6, 2007 as we welcomed our first guests to the Lexington Room at the Newton, MA Marriott.

As you can see by the picture below…we look very tired!

Pauline Kerbici and Jill Whalen
Co-founders of SEMNE

Fredrick Marckini, founder if iProspect gave an energetic presentation about the fact that “search” is everywhere these days, not just at Google — so if you haven’t thought about how to make your site indexable, you’re going to be missing out in more ways than you can imagine.

He talked about how press releases aren’t just for reporters anymore, and how being listed in places like Google and/or Yahoo News can bring tons of traffic. Basically, you want to cover all your bases with as much quality content as possible.

All in all, Fredrick did a great job of engaging the audience and keeping their attention.

Unfortunately, we forgot to take the camera out for the networking part at the beginning of the evening. Suffice it to say from my conversations with people, they were enjoying getting away from their laptops and talking about SEO/SEM in real life with old friends and new!

Our next event features Stephen Turcotte, founder of Backbone Media discussing blogging and search engine rankings. Hope to see you there!