Search engines offer marketers a tremendous opportunity to test opportunities and rapidly enter new overseas markets.  Unfortunately, it is not just as easy buying ads in Google and hoping you will connect with international prospects.

At this event we will review the best practices marketers must follow to successfully leverage search to enter new markets.

• How to choose the markets to enter
• How to do keyword research in local markets
• How searcher behavior varies from country to country
• Factors to consider when localizing your site
• What are the technical issues you must consider to be indexed and rank well
• How to generate links to your international site
• How to manage sites in multiple markets and countries
• Review of the most common international business mistakes

Bring your questions and concerns about entering global markets and get them answered by Bill and other members of SEMNE.

This event will include a networking hour with a generous selection of appetizers and cash bar, followed by a presentation by Bill Hunt, and a Q&A session.

Event details

Global Search Marketing
When: Wednesday, March 31, 2010; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: Bill Hunt, Back Azimuth Consulting
Cost: Free to SEMNE members, $49 for non-members.

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1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

The evening starts with an hour of networking. A variety of appetizers and hors d’oeuvres will be served.

Choosing a Search-Friendly Shopping Cart
When: Tuesday, January 26, 2010; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Ross Lasley, The Internet Educator
Cost: Free to SEMNE members, $49 for non-members.

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1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the Speaker

Ross Lasley was on the web before “www” even existed – and he has been working on “websites” since he was 10. In 1996, at the age of 22, Ross founded the web development company, KISS Computing, with the help of his wife, Amy, who is a graphic artist. Started from a home office, the company grew to be Cape Cod’s number one web development firm, and garnered a number of awards.

After selling the business and moving to their rural Maine farm in 2006, Ross subsequently started The Internet Educator to help entrepreneurs and web professionals learn what they need to know to create more profitable websites. Since the early 1990’s, Ross has worked on the websites of thousands of businesses. His efforts have generated more than $100 million in online sales for his clients.

Ross was a speaker at 2009 Internet Retailer Conference and Exposition, the 2009 Discover New England Conference, and he has been invited to present at the Maine Governor’s Conference on Tourism, which will be held in February of 2010.
http://www.theinterneteducator.com/rosslasley.php

Sponsor this Event

Corporate members of SEMNE may sponsor events. See full details here.

• Demonstration of local search listings, pointing out their increased importance since the emergence of Blend Search and Google Maps.
• How to claim & update your local search listings in Google Maps with descriptions, hours, pictures and video to help you “sell” your products and services.
• Tips to help get top search results in the local listings.

This event will include short presentations by George Aspland and Richard Fencil, followed by a Q&A session.

Event details

Local Search
When: Tuesday, November 17, 2009; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: George Aspland, eVision; Richard Fencil of Basement Systems
Cost:  Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the speakers

George Aspland is founder and President of eVision a firm providing Internet marketing services to companies and organizations around the world since 1998.  eVision increases targeted traffic to its clients web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business using its proprietary Conversion Point Architecture process.  Mr. Aspland is a recognized expert in the Search Engine Marketing field and speaks regularly on the subject of Search Engine Optimization (improving results from search engines). He has written a book on the subject, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes a periodic online marketing newsletter which is sent to webmasters and marketing executives around North America.

Richard Fencil is the Internet marketing director for Basement Systems Inc. and their dealer network.  Richard has 14 years in the Web industry from site building to direction of strategies and marketing. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, social media marketing, and most recently, Web marketing in tough economic times.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.

• What can Google Webmaster Tools do for me?
• Are XML sitemaps useful, and how do I create them?
• What are the essential free software tools for search marketing?
• Does PPC advertising affect natural search performance? (More than 50% of you will answer this wrong)
• How do I get Google Sitelinks?  What are Google Sitelinks?
• What’s the quickest and easiest way to increase traffic without spending a lot of money?

This event will include a short presentation by Jonathan Hochman, followed by a Q&A and website reviews for attendees interested in having their websites critiqued.

Event details

Get More Web Traffic: Tools, Tips and Strategies
When: Wednesday, September 16, 2009; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Jonathan Hochman, SEMNE
Cost:  Free to SEMNE members, $49 for non-members.

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1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears.

If you have a membership that entitles you to free admission, please register to help our planning, and badge printing.

About the speaker

Jonathan Hochman is a highly sought after search consultant who has presented at Web 2.0 Summit, SMX Advanced, and Search Engine Strategies.  His client portfolio includes several major publishers, as well as ecommerce, logistics, technology, and engineering companies.  He holds two degrees in computer science from Yale University.

Search Marketing Talent: Advance Your Career, Grow Your Business
When: Tuesday, July 21, 2009; from 6:30 PM – 9:00 PM
Where: Providence Marriott Downtown, Providence, RI
Speakers:  Tim Dineen of Onward Search, John Nero of Tiziani Whitmyre, and Patrack O’Malley of Patrick O’Malley and Associates.
Cost:  Free for SEMNE members, $49 for non-members.

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About the panelists

Tim Dineen has been an Internet marketer for more than 10 years. He’s gone from doing general web promotion and development in 1997 when he started the full-service interactive agency Exposure.com and worked in Internet consulting to many small and large businesses across a variety of industries.

John Nero is vice president for public relations and integrated services at Tiziani Whitmyre, a marketing services and strategies agency in Sharon, Mass. He works primarily with technology clients, integrating traditional public relations strategies into integrated online marketing campaigns.  He began his communications career as a career information specialist and writer, developing counselor training content, occupational profiles for Career World magazine and features for regional business publications.  He is co-author of College Degrees for Adults, (Beacon Press).  He holds a bachelor’s degree in sociology from the University of Connecticut and a master’s degree in education from the University of Rhode Island.

Patrick O’Malley Patrick O’Malley loves and lives LinkedIn, but that doesn’t mean he’s boring. His bizarre excitement about it can be seen in a 2 minute video. He does keynote speaking, training, and consulting on Internet Marketing, including Google SEO, PPC, Twitter, Facebook and social media. Previously, he was the VP of Operations for the search engine that was tied with Google for best search engine in the year 2000 (Northern Light). His phone number is actually 617-PATRICK, which he still thinks is the coolest thing.

Determining the SEO Health of Your Website
When: Tuesday, May 12, 2009; from 6:30 PM – 9:00 PM
Where: Peabody, MA – Boston Marriott Peabody
Speaker: Jill Whalen, High Rankings
Cost:  Free for SEMNE members, $49 for non-members.

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About Jill Whalen

Jill Whalen is a pioneer in search engine optimization, beginning in the field in the early 1990s and founding High Rankings in 1995. Since that time, High Rankings has grown to be one of the pre-eminent SEO companies in the United States, working with hundreds of clients in more than 40 industries to enhance their presence through proven and dynamic search engine strategies that lead to increased traffic, more conversions and enhanced sales. The company is committed to helping small to mid-sized businesses understand and implement techniques that maximize the potential of their websites, so that these organizations can fulfill their mission, meet the needs of their stakeholders and contribute as worthwhile members of the Internet community.

Rhea Drysdale

Before prospective customers do business with you, they often search online to check your reputation. How are you to monitor what’s being said about you? Most important, how do you respond and sculpt results? There are many strategies for creating and solidifying a reputation. In this presentation we’ll take a look at the growing number of companies and products that offer online reputation management services and how you can use them in a timely and cost-effective manner. We’ll also look at do-it-yourself techniques for those in-house marketers and business owners with modest budgets.

Warning: this will be an interactive session! Prepare to fuel your brain and leave with a notepad full of ideas. If you have specific questions you’d like answered, please send them to rhea [at] outspokenmedia [dot] com

Event details

Online Reputation Management: Less Buzz, More Action
When: Wednesday, March 18, 2009; from 6:30 PM – 9:00 PM
Where: Hartford Marriott Downtown, Hartford, CT
Speaker: Rhea Drysdale, Co-Founder, Outspoken Media
Cost: Free for SEMNE members, $49 for non-members.

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About Rhea Drysdale

Rhea is a co-founder of Outspoken Media, and was recently consulted for a Wall Street Journal article on reputation management. Outspoken Media offers Internet marketing services for long-term online success that include online reputation management. She is best known for her contributions to Search Engine Journal and joining the fight against the SEO trademark. She specializes in natural search optimization, link building, online reputation management and social media marketing.

Rhea moved to Troy, New York in October with her husband and is eager to meet other search marketers in the New England area.

Event details

Google Adwords Best Practices
When: January 27, 2009; from 6:30 PM – 9:00 PM
Where: Newton Marriott, Newton, MA
Speaker: Malinda Gagnon, Google Inc.
Cost: Free to SEMNE members, $49 for non-members.

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About Malinda Gagnon

Malinda is an Account Manager and Traditional Media Specialist at Google. As part of Google’s National Agency Team, she works with Search Engine Marketers to assist them in developing account strategies and reaching their overall advertising goals.

She has experience in many aspects of marketing including branding, creative design and copywriting in addition to online advertising. Over the past six years, she has worked on marketing initiatives in the retail, healthcare and travel industries. Reaching the right audience at the right time with an impactful message is her primary goal throughout her work with various media.

Malinda holds a BA in English from Bates College and is a MA candidate in International Relations at Boston University.
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Student passes

If you are a student interested in attending our events, please visit www.stayinma.com for financial assistance.

Event details
Inside the Black Box: How Search Engines Rank Web Pages
When: November 18, 2008 from 6:30PM – 9:00PM
Where: Marriott Providence Downtown – Providence, RI
Speaker: Nick Gerner, Search Engineer at SEOmoz.org and developer of LinkScape
Cost: Free for SEMNE Members, $49 for non-members

Bar sponsor: George Aspland of eVision.

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About Nick Gerner

Nick is one of SEOmoz’s in-house software architects and search
engineers. He received his graduate degree from Cornell University in
Data Base Management Systems and Information Retrieval. He’s worked
on the joint Cornell University/Internet Archive venture, the Web Lab,
a database abstraction to the world wide web over time. Nick
currently works at SEOmoz researching and developing internet
marketing applications of page authority metrics such as PageRank and
StaticRank, spam and trust quantifcation systems such as TrustRank,
and large-scale web datasets.

One of the things Nick spends a lot of his time on is thinking about
the search engineer perspective on search engine ranking algorithms
and signals. The objective of his work is to help webmasters and
internet marketers understand how these things help searchers find
what they are looking for, and help content providers get their
products and services in front of potential customers.

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Revised event description
Join SEMNE on Sept. 16, 2008 as we make the rounds of New England and land in Trumbull, Connecticut. As search marketers, we often get caught up in rankings, while forgetting about good old fashioned marketing, and how it needs to be an essential part of any online venture. Our panelists, Dawn Briggs of Business.com, Chris Elwell of Third Door Media, and Robert Jackson of Hochman Consultants, will discuss how marketing can (and should) be used to enhance your search engine traffic.

Event details
Where: Trumbull Marriott Merritt Parkway – Trumbull, CT (Near Bridgeport, Milford and Stratford)
When: Sept. 16, 2008 from 6:30PM-9:00PM
Speakers: Chris Elwell of Third Door Media, Dawn Briggs of Business.com, and Robert Jackson of Hochman Consultants
Cost: Free to SEMNE Members and $49 for non-members

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At our presentation you will learn:

• what to do with your web analytics data
• how to incorporate your email marketing efforts into your SEO campaigns
• integrating your offline message with your online presence
• how your paid search campaigns can be used in conjunction with your organic search listings

About Chris Elwell

Chris is a partner in and president of Third Door Media. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands – Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn – fosters continuing education, evolution and engagement for the community they serve.

Chris has more than 20 years interactive media and marketing experience in management, product development, marketing and editorial positions. From 1997 to 2006, Chris was Vice President & General Manager of JupiterWeb, the online publishing division of what is now Jupitermedia Corporation (NASDAQ: JUPM). In that role, he was responsible for sales, marketing, editorial and production of JupiterWeb’s more than 100 web sites. He participated in more than 50 site acquisitions and was a key member of the management team that took Jupitermedia-predecessor, internet.com Corporation, public in 1999.He also directed the launch of Jupitermedia’s Events division in 1999, the year Jupitermedia teamed with Danny Sullivan to produce the first Search Engine Strategies conference. Prior to Jupitermedia, Chris served in management, marketing and product development capacities at business research and publishing firm Simba Information. He began his career in business journalism at Knowledge Industry Publications and Digital Information Group, and was in new business development department at Covidea, a pioneering home banking joint venture of AT&T, Time Inc. and Chemical Bank.

Chris holds a bachelor’s degree in Journalism from an obscure New England college and lives in Redding, CT, with his wife, Paula, and children, Elizabeth and Alex.

About Dawn Briggs

Dawn Briggs is Director of East Coast Sales at Business.com, the leading business search engine, directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month.

Dawn has over 13 years of experience selling media. She spent 5 years in IT publishing working for companies like CMP Media and Ziff Davis. She began her search career as a member of the original sales team at LookSmart from 1998 through 2000. She spent 3 years selling in-flight media for Pace Communications and as an independent contractor. Before joining Business.com she was VP of Sales for Modern Media Partners, a consultancy who works with established business media companies and with media entrepreneurs to build, produce, market and sell business conferences and media brands. Dawn has sold print, broadcast, out-of-home media, events, online display and search media and understands the value of media integration to achieve marketing objectives.

Dawn holds a masters degree in Library and Information Science from Syracuse University, and is a graduate of Union College. She lives in Newtown, CT with her husband, and two children.

About Robert Jackson

Robert Jackson is a partner in Hochman Consultants where he helps clients write marketing plans, and manage search marketing campaigns.

Robert graduated from Yale University in 1993 (BA). From 1993 to 1999 he assisted international clients with marketing, business strategy and operations, ranging from consumer products to industrial commodities. He then attended the University of Michigan Business School with a focus on marketing and entrepreneurial studies. After earning his MBA in 2001, he joined a venture formed to develop hotel and resort properties in Southeast Asia where he was responsible for creating Internet marketing and business development strategies.

Robert resides in Denver, Colorado. For fun, he climbs mountains and plays hockey.

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