Search engines are reshaping the playing field for paid search marketers with a dizzying array of features, targeting options, and changes to their algorithms. In this session, Matt Lawson, VP of Marketing at Marin Software will uncover the mega-trends that are reshaping the PPC search and social advertising industry, and provide detailed insights into how marketers can capitalize on them.
Evolution of Paid Search
Tuesday, October 4, 2011
6:00 – Badge pickup
6:30 – 7:30 Reception
7:30 – 9:00 Presentation followed by Q&A
Sheraton Framingham, Framingham, MA
Speaker: Matt Lawson of Marin Software
About the Speaker
Matt Lawson is Vice President of Marketing for Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. At Marin, Matt is responsible for worldwide branding and demand generation. Previously, Matt held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing. Matt is a regular speaker at Ad:Tech, SMX, SES, and Search Insider Summit. He writes a regular column for Search Engine Land, and has penned by-lines for Search Engine Watch, MediaPost, Adotas, and other publications. Matt holds a Computer Science degree from Princeton University and an M.B.A. from the Wharton School at the University of Pennsylvania.