Search marketing is often an afterthought when organizations prepare their marketing strategies and budgets. This talk by Jordan Rost of Google will explain how to use search as the foremost marketing tool to gain insights into your audience. Who are they? What are they looking for? What messages resonate with them? Search marketing can answer these questions sooner, and with less expense, than traditional methods.  This talk will include

• Techniques to gather market research from search
• How to get management to buy into a search marketing campaign
• What search can do to reinforce traditional marketing

Insights from Search Marketing
Tuesday, Aug 30, 2011
6:30 – 7:30 Networking
7:30 – 9:00 Talk, questions, and site reviews
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Jordan Rost, Agency Lead, Google Inc.

About the speaker

Jordan is currently a lead on Google’s Agency Business Development team focused primarily on Search Engine Marketers. Based in New York, he helps Google’s agency partners make the best use of Google’s products and platforms for their clients. Prior to this role, Jordan helped to build out account management and support structures for Google’s Canadian agency customers while working in San Francisco. Before coming to Google, Jordan worked as a freelance art director and web designer and received a degree in Communications & Political Science from Northwestern University.