Richard Fencil of Basement Systems will be speaking February 16, 2012 in Framingham. When it comes to local search, a major challenge is to make sure that we’re local, but not too local.  A dentist with a physical address in Ashland may want to attract customers from Holliston and Milford, a kitchen...

Michael King Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how...

Search engines are reshaping the playing field for paid search marketers with a dizzying array of features, targeting options, and changes to their algorithms.  In this session, Matt Lawson, VP of Marketing at Marin Software will uncover the mega-trends that are reshaping the PPC search and social advertising...