Michael King

Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how to obtain demographic data from your audience on a keyword level and other advanced methods and tools for keyword research, data extraction and opportunity discovery.  Please post your suggestions or questions to the SEMNE LinkedIn Group.

The Past, Present & Future of Personae in Search
Wednesday, December 7, 2011
6:30 – 7:30 Networking
7:30 – 9:00 Keynote speaker
Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Michael King, SEO Manager, Publicis Modem

About the speaker

Mike King (aka iPullRank) is a Philadelphia native turned Brooklynite and the SEO capability lead at Publicis Modem. With experience in software and web development, as well as a 10 year stint as the best rapper ever, he makes it his goal to bring interesting perspectives to inbound marketing.

Our speaker is Jonathan Allen, Director of Search Engine Watch. Attend this event to gain insights into where search marketing is headed in 2011. If you are wondering about things like mobile search, Google Instant, Facebook, or Groupon (and its clones), this is the perfect opportunity to ask questions. Click the event link below to view Jonathan Allen’s bio.

Event details

Hot Topics in Search Marketing for 2011
When: Monday, February 7, 2011; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Jonathan Allen, Search Engine Watch
Cost:  Free for SEMNE members, $49 for non-members

About Jonathan Allen

Jonathan came on board as Director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals.  Before joining Search Engine Watch, Jonathan worked as Search Marketing Specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk,Accountancy Age Jobs & Computing Careers)

Before Incisive Media, Jonathan worked as a SEO consultant and also co-founded Moblog:tech, an award winning mobile social networking software provider and owner of the mobile social network, Moblog. In 2008 Moblog:tech’s build of Channel 4′s The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society’s “On The Move” award, and received 3 BAFTA nominations.  In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu.

Convergence of the search and social signals, location based gaming and the transformation of the online video industry is on Jonathan’s radar in 2011.

Connect with Jonathan on Linked In

What’s worse: Creating content that doesn’t get found or optimizing a site and walking away? Search engines get bored with websites that don’t continuously publish new content. So do people! Your SEO strategy stops having impact quickly if you don’t feed it regularly. Publishing content without using words that people use to search on, is like burying cash. Social media is about creating and distributing content tailored to your audience. By understanding how SEO and social media work together, SEO professionals can help clients get the full impact of both.

The Benefits of a Combined SEO and Social Media Strategy
Wednesday, November 17, 2010
6:30 – 7:30 Networking
7:30 – 9:00 Talk and questions

Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Catherine Weber, President of Weber Media Partners
Cost: Free to SEMNE members, $49 for non-members.

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2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

Catherine Weber
Catherine Weber is president of Weber Media Partners, LLC, a social media marketing firm which she founded in 1994 as a PR consultancy and evolved the company as the internet changed the way we communicate. Her strength is in providing clients with strategy consulting and directing her team to design and implement innovative programs to organizations in numerous industries including environmental, consumer products, real estate, technology, non-profit and government. Her clients include The National Park Service, Boston Harbor Islands, Top of the Hub Restaurant, William Raveis Real Estate, Dogwatch Hidden Fences, Conservation Services Group and dozens more. Catherine holds a Bachelors degree in Communications from Emerson College and an MA from UMass Boston’s Critical and Creative Thinking Program.

Event details

Important Developments in Paid Search
Speakers: Barb Young, PPC Strategies and Matt Van Wagner, Find Me Faster
Location: Crown Plaza Hotel, Natick, MA
Date and time: May 18, 2010. 6:30pm

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Search engines offer marketers a tremendous opportunity to test opportunities and rapidly enter new overseas markets.  Unfortunately, it is not just as easy buying ads in Google and hoping you will connect with international prospects.

At this event we will review the best practices marketers must follow to successfully leverage search to enter new markets.

• How to choose the markets to enter
• How to do keyword research in local markets
• How searcher behavior varies from country to country
• Factors to consider when localizing your site
• What are the technical issues you must consider to be indexed and rank well
• How to generate links to your international site
• How to manage sites in multiple markets and countries
• Review of the most common international business mistakes

Bring your questions and concerns about entering global markets and get them answered by Bill and other members of SEMNE.

This event will include a site clinic, a networking hour with a generous selection of appetizers and sponsored bar, followed by a presentation by Bill Hunt, and a Q&A session.

SEMNE thanks for following members who have sponsored this event.  Look for them at the event to get your drink tickets!

• Website Publicity - Search Engine Marketing
• eVision – Integrated Website Design and Marketing

Event details

Global Search Marketing

Rocky Hill Marriott, Rocky Hill, Connecticut
Speaker: Bill Hunt, Back Azimuth Consulting
Cost: Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

The evening starts with an hour of networking. A variety of appetizers and hors d’oeuvres will be served.

Choosing a Search-Friendly Shopping Cart
When: Tuesday, January 26, 2010; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Ross Lasley, The Internet Educator
Cost: Free to SEMNE members, $49 for non-members.

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2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the Speaker

Ross Lasley was on the web before “www” even existed – and he has been working on “websites” since he was 10. In 1996, at the age of 22, Ross founded the web development company, KISS Computing, with the help of his wife, Amy, who is a graphic artist. Started from a home office, the company grew to be Cape Cod’s number one web development firm, and garnered a number of awards.

After selling the business and moving to their rural Maine farm in 2006, Ross subsequently started The Internet Educator to help entrepreneurs and web professionals learn what they need to know to create more profitable websites. Since the early 1990’s, Ross has worked on the websites of thousands of businesses. His efforts have generated more than $100 million in online sales for his clients.

Ross was a speaker at 2009 Internet Retailer Conference and Exposition, the 2009 Discover New England Conference, and he has been invited to present at the Maine Governor’s Conference on Tourism, which will be held in February of 2010.
http://www.theinterneteducator.com/rosslasley.php

Sponsor this Event

Corporate members of SEMNE may sponsor events. See full details here.

• Demonstration of local search listings, pointing out their increased importance since the emergence of Blend Search and Google Maps.
• How to claim & update your local search listings in Google Maps with descriptions, hours, pictures and video to help you “sell” your products and services.
• Tips to help get top search results in the local listings.

This event will include short presentations by George Aspland and Richard Fencil, followed by a Q&A session.

Event details

Local Search
When: Tuesday, November 17, 2009; from 6:30 PM – 9:00 PM
Where: Rocky Hill Marriott, Connecticut
Speakers: George Aspland, eVision; Richard Fencil of Basement Systems
Cost:  Free to SEMNE members, $49 for non-members.

Register now

1. Create an Account if you don’t have one already.
2. Login. A drop down list of available options appears. Select the one you’d like.

If you have a membership that entitles you to free admission, please login and register. Registrations help us prepare name badges and order ample food.

About the speakers

George Aspland is founder and President of eVision a firm providing Internet marketing services to companies and organizations around the world since 1998.  eVision increases targeted traffic to its clients web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business using its proprietary Conversion Point Architecture process.  Mr. Aspland is a recognized expert in the Search Engine Marketing field and speaks regularly on the subject of Search Engine Optimization (improving results from search engines). He has written a book on the subject, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes a periodic online marketing newsletter which is sent to webmasters and marketing executives around North America.

Richard Fencil is the Internet marketing director for Basement Systems Inc. and their dealer network.  Richard has 14 years in the Web industry from site building to direction of strategies and marketing. He has presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, SEO, social media marketing, and most recently, Web marketing in tough economic times.  His expertise includes SEO, conversion analysis, lead generation, and developing plans to increase online market share.

• What can Google Webmaster Tools do for me?
• Are XML sitemaps useful, and how do I create them?
• What are the essential free software tools for search marketing?
• Does PPC advertising affect natural search performance? (More than 50% of you will answer this wrong)
• How do I get Google Sitelinks?  What are Google Sitelinks?
• What’s the quickest and easiest way to increase traffic without spending a lot of money?

This event will include a short presentation by Jonathan Hochman, followed by a Q&A and website reviews for attendees interested in having their websites critiqued.

Event details

Get More Web Traffic: Tools, Tips and Strategies
When: Wednesday, September 16, 2009; from 6:30 PM – 9:00 PM
Where: Boston Marriott Newton, Newton, MA
Speaker: Jonathan Hochman, SEMNE
Cost:  Free to SEMNE members, $49 for non-members.

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If you have a membership that entitles you to free admission, please register to help our planning, and badge printing.

About the speaker

Jonathan Hochman is a highly sought after search consultant who has presented at Web 2.0 Summit, SMX Advanced, and Search Engine Strategies.  His client portfolio includes several major publishers, as well as ecommerce, logistics, technology, and engineering companies.  He holds two degrees in computer science from Yale University.

Search Marketing Talent: Advance Your Career, Grow Your Business
When: Tuesday, July 21, 2009; from 6:30 PM – 9:00 PM
Where: Providence Marriott Downtown, Providence, RI
Speakers:  Tim Dineen of Onward Search, John Nero of Tiziani Whitmyre, and Patrack O’Malley of Patrick O’Malley and Associates.
Cost:  Free for SEMNE members, $49 for non-members.

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About the panelists

Tim Dineen has been an Internet marketer for more than 10 years. He’s gone from doing general web promotion and development in 1997 when he started the full-service interactive agency Exposure.com and worked in Internet consulting to many small and large businesses across a variety of industries.

John Nero is vice president for public relations and integrated services at Tiziani Whitmyre, a marketing services and strategies agency in Sharon, Mass. He works primarily with technology clients, integrating traditional public relations strategies into integrated online marketing campaigns.  He began his communications career as a career information specialist and writer, developing counselor training content, occupational profiles for Career World magazine and features for regional business publications.  He is co-author of College Degrees for Adults, (Beacon Press).  He holds a bachelor’s degree in sociology from the University of Connecticut and a master’s degree in education from the University of Rhode Island.

Patrick O’Malley Patrick O’Malley loves and lives LinkedIn, but that doesn’t mean he’s boring. His bizarre excitement about it can be seen in a 2 minute video. He does keynote speaking, training, and consulting on Internet Marketing, including Google SEO, PPC, Twitter, Facebook and social media. Previously, he was the VP of Operations for the search engine that was tied with Google for best search engine in the year 2000 (Northern Light). His phone number is actually 617-PATRICK, which he still thinks is the coolest thing.

Determining the SEO Health of Your Website
When: Tuesday, May 12, 2009; from 6:30 PM – 9:00 PM
Where: Peabody, MA – Boston Marriott Peabody
Speaker: Jill Whalen, High Rankings
Cost:  Free for SEMNE members, $49 for non-members.

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About Jill Whalen

Jill Whalen is a pioneer in search engine optimization, beginning in the field in the early 1990s and founding High Rankings in 1995. Since that time, High Rankings has grown to be one of the pre-eminent SEO companies in the United States, working with hundreds of clients in more than 40 industries to enhance their presence through proven and dynamic search engine strategies that lead to increased traffic, more conversions and enhanced sales. The company is committed to helping small to mid-sized businesses understand and implement techniques that maximize the potential of their websites, so that these organizations can fulfill their mission, meet the needs of their stakeholders and contribute as worthwhile members of the Internet community.