Good post by Susan O’Neil from SEMNE corporate member company @Website Publicity.
Susan states:
“I participate in a number of conferences and meetings to discuss the strategies and benefits of Search Engine Optimization (SEO). Of course, as the founder and president of a search engine marketing company, I’m a big believer in the power of SEO. Yet, I am taken aback when I encounter other professionals who consider SEO the Holy Grail and chase keyword rankings relentlessly, while ignoring many other complementary and important tactics – and often the “big picture” of why they have a website in the first place.”
While SEO is certainly not the holy grail, when done correctly, it sure can make a difference to your bottom line!
What do you think? Is SEO the Holy Grail?
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