Code of Ethics

SEMNE Code of Ethics

The SEMNE Code of Ethics presents guidelines for SEMNE members and meeting guests to understand the ethical framework for search engine optimization (SEO) and search engine marketing (SEM) endeavors.
  1. Deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. Respect all opinions and support the right of free expression.
  2. Acquire and responsibly use your specialized knowledge and experience to further legitimate marketing efforts.
  3. Advance the profession through continued professional development, research, and education.
  4. Truthfully represent your capabilities to clients or employers.
  5. Accurately disclose risks to clients and stakeholders.  If you are doing something that might violate search engine guidelines, disclose the risks.
  6. Refrain from participating in marketing or practices that violate any applicable laws and regulations, such as the CAN-SPAM act, FTC regulations regarding endorsements, and state and federal laws regarding computer access, hacking, and data security.
  7. When requesting proposals, respect prospective vendors.  It is not fair to ask a prospective vendor for advice, and then use their ideas without compensation.
  8. Fair competition is welcomed.  However, mass solicitation of a competitor’s clients or staff is not.
  9. Know what your contractors are doing.  When you hire a contractor or employee, you are responsible for their actions on your behalf.
  10. Respect all intellectual property rights, including: copyrights, trademarks and patents.

SEMNE may warn or exclude any members or guests whose business practices are incompatible with the Code of Ethics.

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