Personae in Search
Michael King Michael King of Publicis Modem will be speaking December 7, 2011 in Rocky Hill.  Michael will discuss methods of using searcher personae to further connect user experience, information architecture and most importantly people to conversion and ROI. This talk includes information on how...
Evolution of Paid Search
Search engines are reshaping the playing field for paid search marketers with a dizzying array of features, targeting options, and changes to their algorithms.  In this session, Matt Lawson, VP of Marketing at Marin Software will uncover the mega-trends that are reshaping the PPC search and social advertising...
Insights from Search Marketing
Search marketing is often an afterthought when organizations prepare their marketing strategies and budgets. This talk by Jordan Rost of Google will explain how to use search as the foremost marketing tool to gain insights into your audience. Who are they? What are they looking for? What messages resonate...

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