@Web Site Publicity, Inc. seeks a Search Engine Marketing Specialist for their Peterborough, NH office.

Job Description:

The SEM specialist will be responsible for assisting in planning, implementing, analyzing, and managing paid search engine marketing campaigns. The appropriate individual will be familiar with how paid listings operate at Google AdWords, Yahoo, MSN and similar bid for position outlets. He/She will manage daily activities of a number of accounts, generate weekly reports, analyze important metrics, and plan strategies for continuing accounts. The SEM Specialist will also be responsible for assisting with keyword research, setting up and verifying tracking, and improving current systems for future expansion. This position requires exceptional attention to detail and analytical skills in order to manage and optimize multiple accounts, and good communication abilities to convey performance and strategy directly to clients.

Duties include:

• Plan, create, and upload ad copy for various outlets
• Perform analysis and optimize campaign to achieve client goals
• Maintain daily bids and positions to maximize ROI while preserving budgets
• Create reports for clients and provide updates on program status/progress
• Stay abreast of policies, news, and strategies for optimizing paid campaigns
• Communicate directly to clients and develop strategies based on their objectives.

Experience:

• Strong technical and analytical skills with attention to detail.
• Highly organized and methodical work habits
• Strong communicator and team participant
• Hands on exposure to direct marketing, search marketing, or other direct response channels
• Excellent MS Excel and MS Access skills, including query building, chart generation, and pivot tables
• Understanding of tracking methods and implementation
• Familiarity with website traffic analytics
• Making modifications to large amounts of data in Excel/Access in bulk
• Also beneficial: SQL, dynamic web site, understanding of JavaScript

Please send cover letter/resume to careers AT websitepublicity.com